Performance Marketing Manager (Acquisition focused)
Location: Copenhagen (On-site) | Reporting to: CMO | Level: Mid-level (3-5 years of experience) | Start: As soon as possible
Please note: relocation is welcome, but candidates must cover their own visa and work permit costs.
About Scandinavian Biolabs
Scandinavian Biolabs is a science-driven hair care brand founded in Denmark, with a mission: to make bio-harmonic, science-backed hair longevity products part of people's daily lives. We exist to redefine how hair loss is treated through clinically backed, high-efficacy solutions, and our ambition is to become the most trusted global leader in natural, science-backed hair health.
We are expanding rapidly across Europe and the U.S., and we are building the organisational foundations to match that growth. Our culture is built on ownership, transparency, and evidence-base thinking. We move with speed and intention, and we expect the same from the people who join us.
About the role
The Performance Marketing Manager (Acquisition focused) drives day-to-day execution of our paid acquisition strategy. Working closely with the CMO, this is a mid-level, hands-on role for someone with 3–5 years of experience , who will own hands-on channel management, briefs and feedback with agencies and internal teams, and support the data-driven decision framework that turns testing into learning. Based in Copenhagen, you will work directly with the CMO and contribute to profitable growth across our key markets.
Key responsibilities
Paid acquisition & budget
Execute the global paid acquisition strategy in close partnership with the CMO, with clear reasoning behind every significant budget decision
Manage day-to-day paid media budget pacing, reporting, and reallocation
Optimize paid spend across channels for long-term LTV and profitability, not short-term volume
Channel strategy
Run day-to-day channel operations across Google and Meta; coordinate briefs and feedback with media agencies
Test new channels (TikTok, YouTube, Reddit) and recommend scale-up opportunities backed by evidence, not assumption
Creative & messaging
Brief creative agencies and the internal creative team on funnel-specific creative needs
Translate performance data into creative iteration recommendations across the funnel (TOF to BOF)
Testing & measurement
Run A/B tests across creatives, audiences, copy, and landing pages
Analyze KPIs (GA4, Triple Whale) and surface insights for budget, channel, and creative decisions, documenting what was learned along the way
Cross-functional collaboration
Partner with retention, brand, influencer, CRM, and creative teams to drive LTV and brand growth
Share acquisition learnings across the organization to strengthen in-house capability, not just your own results
Communicate proactively: flag risks early, share progress proactively, and bring your reasoning when you advocate for a decision
Qualifications
3–5 years in DTC/e-commerce performance marketing ; consumer brand experience preferred
Hands-on experience managing 5–6 figure monthly media budgets
Strong hands-on experience with Google Ads and Meta Ads ; familiarity with TikTok, YouTube, or Reddit a plus
Solid understanding of CAC, ROAS, and LTV; comfortable with budget pacing and forecasting
Track record of improving performance through structured A/B testing and creative iteration
Working knowledge of GA4, Triple Whale, Looker Studio, and attribution concepts
Experience working with media and creative agencies through briefs and feedback loops
Growth-oriented operator who take full accountability for outcomes and thrive in fast-changing environment.
Fluent, business-level English required
What success looks like
CAC improves by 30% and ROAS improves by 50% within 12 months
Paid revenue scales by 60% YoY
A predictable and scalable global acquisition engine is in place, with budget allocation grounded in evidence
Acquisition learnings systematically captured and shared organization-wide to strengthen in-house capability beyond this role
Strong collaboration with other departments drives higher-quality new customers and LTV growth
Ready to apply?
If this role reflects the kind of work you do well and the kind of environment you thrive in, we would like to hear from you. Please submit your CV and a brief cover letter explaining what draws you to this role and to Scandinavian Biolabs specifically.
We review applications on a rolling basis, so we encourage you to apply as soon as possible.