Communication and Marketing Analyst I

Associação Santa Marcelina is dedicated to building an Education Network formed by colleges, schools, and social works. Present in 9 States, serving from Early Childhood Education to Higher Education, the institution is recognized for its commitment to transforming society, using science as an instrument and Christian values as its essence.

Responsibilities and duties

Develop and improve texts for internal and external communication, through copywriting and text revision, with the purpose of promoting effective communication, strengthening the organization's image, and consolidating the brand. Develop strategic content for social media, through engagement techniques, trend research, and metric analysis with the MLabs tool, to improve online presence, increase brand visibility, and foster meaningful interactions with the audience, consolidating an impactful and effective digital presence.

Prepare, revise, and constantly update website content, through copywriting and updates made in Wordpress, to ensure clarity, cohesion, and alignment with the institutional identity. Thus, promoting effective communication and strengthening the organization's image.

Create and supervise the Vestibular Campaign, contributing to the creation of promotional materials, marketing strategies, and dissemination channels with the Advertising Agency. In order to achieve the objective of attracting potential students, increasing the visibility of the teaching institution, and boosting the admission of new students. Create and contribute to the implementation of communication strategies, actively collaborating in strategic meetings, market research, and data analysis. To strengthen brand presence, improve interaction with the target audience, and reach specific communication and marketing goals.

Handle requests related to press relations. Performing contact with the agency to send relevant institutional events and story opportunities. Thus ensuring positive coverage, managing the college's image, and promoting efficient communication with the press.

Analyze the Market to conduct research on products, services, competitors, and current strategies using research tools. Identify new business opportunities, improve communication, and keep the Institution competitive in the market. Develop the implementation of new projects, following specific guidelines, while building communication and executing strategies aiming to achieve objectives determined for each project.

Requirements and qualifications

• Completed Higher Education in Administration, Marketing, Advertising and Propaganda, or related areas.
• Effectiveness in verbal and written communication, basic notions of customer service, knowledge of the office package and data analysis. Language: Intermediate English.

Additional information

Workplace: Faculdade Santa Marcelina - Unidade Itaquera; Working hours: Monday to Thursday from 08:00 to 18:00, Friday 08:00 to 17:00 (Occasional Saturdays). Benefits: Vale Refeição, Vale Alimentação, Assistência Médica, Assistência Odontológica, Seguro de Vida, Plataforma de Idiomas, Welhub (Gympass), Bolsa de Estudos FASM.