Senior Growth Marketer and Meta Ads Expert

Company Description SalesRuby is a leading sales technology, advisory, and training organization that helps businesses build high-performing sales engines. Originating from the global Venture Starter Group, the company brings deep expertise in B2B sales across FMCG, banking, consulting, and IT. Founded by Bunmi Jembola, SalesRuby focuses on deploying best-in-class sales enablement technology and data-driven sales strategies. The team supports clients with sales training, recruitment, product launches, brand activation, and performance optimization. Professionals joining SalesRuby can expect a fast-paced, impact-driven environment with opportunities to shape growth for diverse clients.

Role Description The Senior Growth Marketer and Meta Ads Expert is a full-time, on-site role based in Ikeja. This role is responsible for planning, executing, and optimizing growth marketing campaigns across Meta platforms (Facebook, Instagram, Audience Network) and other digital channels. Daily activities include designing data-driven acquisition and retention strategies, setting up and managing ad campaigns, tracking performance metrics, and running experiments to improve ROI and customer lifetime value. The individual will collaborate with sales, product, and design teams to align messaging, funnels, and landing pages with growth objectives, while preparing clear reports and insights for stakeholders. The role also involves identifying new growth opportunities, refining targeting and creatives, and ensuring all campaigns comply with platform policies and brand guidelines.

Qualifications

Demonstrated expertise in Growth Marketing and Growth Hacking, with a track record of driving user acquisition and revenue growth. Strong skills in Marketing Analytics and Web Analytics, including interpreting data, building dashboards, and translating insights into actions. Hands-on experience in Lead Generation, including funnel design, campaign optimization, and conversion rate improvement. Advanced proficiency in Meta Ads (Facebook and Instagram), including campaign setup, audience targeting, budgeting, and A/B testing. Experience with other digital advertising platforms (e.g., Google Ads, LinkedIn Ads) and marketing automation tools is an advantage. Proficiency with analytics and tracking tools (e.g., Google Analytics, Meta Events Manager, pixel implementation) and attribution models. Strong strategic thinking, problem-solving, and experimentation mindset, with the ability to prioritize high-impact initiatives. Excellent communication and collaboration skills, with the ability to work cross-functionally and present insights to non-technical stakeholders. Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience. Prior experience in a senior growth or performance marketing role within B2B or high-growth environments is highly beneficial.

Remuneration:

Base remuneration shall be N220,000 monthly with performance based bonuses that can be up to N200,000 depending on performance

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