Performance Marketing Expert

About the company

Company Description SalesRuby is a leading sales technology, advisory, and training organization that helps businesses build high-performing sales engines. Originating from the global Venture Starter Group, the company leverages deep expertise in B2B sales across FMCG, banking, consulting, and IT industries. SalesRuby focuses on deploying best-in-class sales enablement technology, structured sales training, recruitment support, and strategic advisory services. The organization also drives product launches, brand activations, and comprehensive sales strategies for growth-focused companies. Team members join a fast-paced, impact-driven environment with strong exposure to modern sales and marketing practices.

Your tasks

Role Description The Performance Marketing Expert is a full-time, on-site role based in Ikeja. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive qualified leads, sales conversions, and measurable ROI. Day-to-day tasks include developing and refining marketing strategies, managing paid media campaigns (such as search, social, and display), monitoring key metrics, and preparing performance reports and insights. The person in this role will collaborate closely with sales, content, and product teams to align campaigns with business goals, refine targeting, and improve funnel performance. Additional responsibilities include testing new channels, running A/B experiments, ensuring brand consistency, and staying current with performance marketing trends and tools.

Requirements

• Candidates should possess strong Marketing and Marketing Strategy skills to design, execute, and optimize performance-driven campaigns.
• Candidates should possess Social Media Marketing skills to manage paid and organic initiatives across key social platforms.
• Candidates should possess Communication skills to collaborate with cross-functional teams and present data-driven insights clearly.
• Candidates should possess Sales awareness and a commercial mindset to align marketing efforts with revenue and pipeline goals.
• Experience with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics dashboards) is highly beneficial.
• Strong analytical skills, including the ability to interpret data, track KPIs, and make optimization decisions based on insights.
• Proven experience in running lead-generation and conversion-focused campaigns in a B2B or technology-driven environment is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Ikeja, manage multiple projects, and adapt to a dynamic, results-oriented environment.

What we offer

Remuneration: The successful candidate shall earn N220,000 base monthly income while performance base remuneration can be up to N200,000. This role is fully onsite

Other

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