KOL Specialist/ Creator Management
Must-have:E-Commerce
Job Description We are looking for a results-driven KOL & Influencer Marketing Specialist to develop and execute influencer marketing strategies that generate measurable business results. The role focuses on leveraging KOL partnerships and social commerce platforms such as TikTok, TikTok Shop, Shopee, and other e-commerce platforms to drive customer acquisition, sales, and revenue growth. The ideal candidate must have strong business acumen and the ability to measure the commercial impact of marketing campaigns.
Key Responsibilities
- Identify, evaluate, and build relationships with relevant KOLs, influencers, and content creators.
- Plan and execute KOL campaigns across TikTok, TikTok Shop, Shopee, and other relevant platforms.
- Negotiate collaboration fees, deliverables, and partnership agreements to maximize marketing value.
- Develop influencer and affiliate marketing strategies to drive traffic, conversions, and sales.
- Monitor campaign performance, including revenue generated, conversion rates, CAC, ROI, and ROAS.
- Analyze campaign costs and results to evaluate effectiveness and profitability.
- Identify opportunities to optimize campaigns and improve revenue performance.
- Collaborate with sales, marketing, and e-commerce teams to achieve business targets.
Requirements
- Bachelor's degree in Marketing, Business, Communication, or a related field.
- Minimum 3 years of experience in KOL management, influencer marketing, or digital marketing.
- Proven experience managing KOL campaigns with measurable sales or revenue results.
- Hands-on experience with TikTok, TikTok Shop, Shopee, or other e-commerce/social commerce platforms.
- Strong business acumen and understanding of sales, customer acquisition, and marketing ROI.
- Strong analytical, negotiation, communication, and relationship management skills.
- Proficient in Excel and familiar with marketing analytics tools.
Skills: Google Analytics, Teamwork, TikTok, Microsoft Excel, Image Editing, Microsoft Word, Microsoft Office, Customer Service, KOL Operation, Administration