[TP.HCM] BUSINESS DEVELOPMENT MANAGER (Chinese)

1. JOB DESCRIPTION

• Identify and prospect Chinese brands with intent or readiness to enter Vietnam and Thailand markets, with focus on Beauty and Electronics/Electrical Appliances.
• Lead the end-to-end BD pipeline: outreach, pitch, commercial negotiation, and onboarding.
• Build and maintain relationships with brand principals, trade teams, and China-side stakeholders.
• Develop market entry proposals including platform strategy, pricing, and go-to-market approach tailored to SEA e-commerce.
• Collaborate with Commercial, Marketing, and Operations teams to ensure smooth brand launch and ramp-up.
• Track pipeline performance, brand acquisition targets, and portfolio revenue contribution.
• Represent the company at trade events and brand roadshows in China and Vietnam as required.

1. REQUIREMENTS

• Bachelor’s degree in Business Administration, International Business, International Trade, Marketing, E-commerce, Economics, Supply Chain Management, Logistics, or a related field.
• Chinese or Vietnamese national with strong professional networks in China's Beauty and/or Consumer Electronics/Appliances industry.
• 5–8 years of experience in business development, brand management, or trade/export sales — preferably on the brand side or with an e-commerce enabler.
• Deep understanding of Chinese brand export motivations, decision-making structures, and overseas market entry expectations.
• Experience working with or selling into SEA markets is an advantage but not required.
• Fluent in Mandarin; professional working proficiency in English (Vietnamese is a plus).
• Entrepreneurial, self-directed, and comfortable building from scratch — this role has no established playbook yet.
• Willing to be based in Vietnam for the first 6 months, with flexibility on location thereafter.

1. SALARY & BENEFITS

• Salary Range: Negotiable.
• Probation: 100% salary during probation.
• Bonus: 13th Month Salary and Performance Bonus.
• Allowances: Transportation Allowance and Mobile Phone Allowance — approximately 800,000 VND/month.
• Annual Leave: Approximately 19 days/year, including Annual Leave, Sick Leave, and Outing Leave.
• Work From Home: 4 WFH days/month, maximum 1 day/week.
• Working Arrangement: Flexible check-in/check-out.
• Healthcare Benefits: Healthcare Program for Employees; 50% Healthcare Support for Family Members; 100% Coverage for Manager Level and Above.
• Social Insurance: Full Salary Social Insurance Coverage.

Skills: HubSpot, Business Growth Strategy, Business Development, Business Negotiation, Salesforce, Business Analysis, Business Improvement, New Business Development, Business Strategy, International Business