Content & Audience Growth Lead
About the company
Department: Media & Digital Publishing
Rovatel Media is building Rovatel HQ, a digital media and culture platform focused on Nigerian news, entertainment, business, pop culture, street conversations and original content.
Our ambition is to build a platform that young Nigerians actively follow, engage with and share a destination for stories, conversations and experiences that shape the culture.
Your tasks
We are looking for a creative, resourceful and socially connected Content & Audience Growth Lead to lead the day-to-day operations of HQ, drive content creation, identify viral opportunities and grow our audience across digital platforms.
This role goes beyond conventional social media management. We need someone who understands the Nigerian digital landscape, knows how to turn ideas into engaging content, builds relationships naturally and is willing to go into the field to find and tell compelling stories.
1. Content Strategy & Execution
Lead the day-to-day running of Rovatel HQ’s digital platforms.Develop content ideas, recurring formats and creative concepts that resonate with young Nigerians.Identify trending conversations, viral moments, entertainment stories and relevant news opportunities.Plan and coordinate content around HQ’s core pillars: news, culture, money, original programming and sports.Maintain a consistent publishing schedule across Instagram, TikTok, Facebook, YouTube and X.
2. Audience Growth & Community Building
Develop and execute strategies to grow HQ’s audience, reach and engagement organically.Understand what drives views, shares, comments, watch time and audience retention.Monitor trends, platform updates, popular sounds and emerging content formats.Engage with the online community and encourage meaningful conversations around HQ content.Use platform analytics to identify successful content and improve underperforming formats.
3. On-Camera Presentation & Field Coverage
Present and participate in HQ content, including street interviews, vox pops, challenges and entertainment features.Attend events, concerts, product launches and other relevant gatherings to capture timely content.Confidently approach and engage members of the public, creators and other personalities for interviews.Build relationships with influencers, event organisers, entertainment professionals and other relevant contacts.Capture quick videos and create basic mobile edits when necessary to respond to time-sensitive opportunities.
4. Original Content & Production Coordination
Work closely with the Content Creator & Video Editor to develop and execute HQ’s original shows and recurring content formats. Coordinate productions such as StreetVox, Perosoko, Then vs Now, Guess the Number and other HQ Originals. Develop creative briefs, scripts, interview questions and content concepts where required. Ensure every piece of content reflects HQ’s personality, visual identity and publishing standards. Repurpose content into suitable formats for different platforms.
5. Commercial Opportunities & Partnerships
Identify opportunities for sponsored content, event coverage, brand collaborations and creator partnerships.Develop creative content ideas that can be packaged for potential sponsors.Work with Rovatel Media’s commercial team to support pitches and fulfilment of sponsored campaigns.Help ensure that sponsored content is appropriately labelled and delivered according to agreed requirements.
6. Reporting & Accountability
Track audience growth, reach, engagement, video performance and publishing consistency.Submit weekly performance reports with insights, lessons and recommendations.Present key results, content priorities and growth opportunities to management.Take ownership of assigned targets and continuously experiment with ways to improve performance.
Requirements
Requirements & Qualifications Demonstrable experience in digital media, content creation, social media, entertainment, journalism or a related field.Strong understanding of Nigerian social media culture, trends, entertainment and online conversations.Excellent communication skills and confidence speaking on camera and interacting with people.Strong networking, relationship-building and creative problem-solving abilities.Practical understanding of Instagram, TikTok, YouTube, Facebook and X.Ability to identify content opportunities and execute ideas with minimal supervision.Basic smartphone videography and mobile video-editing skills.Understanding of audience analytics, content performance and organic growth strategies.Ability to work in a fast-paced environment and respond to time-sensitive opportunities.Strong organisational skills, initiative and accountability.
A degree in Mass Communication, Journalism, Marketing, Media Studies or a related discipline is an advantage. However, we prioritise practical ability, creativity, relevant experience and evidence of results.
Applicants must provide links to relevant content they have created, presented, managed or contributed to.
The Ideal Candidate You are naturally curious about what is happening around you. You understand how Nigerian conversations move from the streets to social media. You know how to spot a story, approach people, develop an engaging angle and turn an idea into content people want to watch and share.
You are comfortable being visible, willing to attend events, confident in building relationships and proactive enough to make things happen without waiting for constant instructions.
You combine creativity with execution and understand that building a media platform requires consistency, speed, experimentation and accountability.
What we offer
Why Join Rovatel Media? This is an opportunity to help build a digital media brand with ambitions beyond being another social media page.
You will contribute to developing original content, shaping conversations, experimenting with creative formats and building an audience around Nigerian stories and culture.
We are looking for someone who wants to build, create, experiment and grow with the platform.
How to apply
Interested candidates should send their CV and a portfolio or links to relevant content to:
Email: bunmi@rovatel.com.ng
Subject: Content & Audience Growth Lead – [Full Name]
Your application should include links to at least three relevant content pieces and a brief explanation of what you contributed to each.
Only candidates whose experience aligns with the role will be contacted.
Other
WE’RE HIRING: CONTENT & AUDIENCE GROWTH LEAD
Rovatel Media | Rovatel HQ Location: Lagos, Nigeria
Employment Type: Full-time