Trade Marketing Executive

Key Responsibilities

• Develop and implement trade marketing plans and strategies that align with overall brand objectives and sales goals.
• Collaborate with sales & marketing, teams to ensure consistent brand messaging and promotion across all channels.
• Plan and execute in-store promotions, activations, and merchandising initiatives to enhance brand presence.
• Analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth and differentiation.
• Manage trade marketing budgets and allocate resources effectively to maximize ROI.
• Oversee POSM (Point of Sale Materials) management: Identify requirements, design and manage promotional items, coordinate with Channel Lead and ensure timely delivery and implementation.
• Work closely with Marketing Team, Key Account Manager (KAM) & District Sales Manager (DSM).
• Monitor and report on the performance of trade marketing initiatives, providing insights and recommendations for improvement.
• Support new product launches by developing and executing go-to-market strategies & in stores activation.
• Organize and manage events by planning and coordinating grand demos, expos, and exhibitions to enhance brand visibility and drive consumer engagement.

Requirements

• Bachelor's degree (S1) from any major.
• a minimum of 1-2 years of experience in trade marketing, preferably in the personal care or beauty sector.
• Strong attention to detail and shown experience managing the offline channel.
• Strong analytical abilities and the capacity to convert data into insights that can be improving performance.
• Excellent interpersonal and communication abilities, as well as the capacity to work well with others in different teams.
• Adaptability to a fast-paced, dynamic work environment Innovative marketing solutions are driven by creative thinking and problem-solving abilities.
• This position necessitates physical mobility, event visits, and the ability to operate in outside settings and at events.

Skills: B2C Marketing, B2B Marketing, Marketing Planning, Trade Marketing, Competitive Analysis, Marketing Analytics, Event Management, Marketing Strategy, Product Marketing, Sales and Marketing