Senior Marketing Manager

About the company

You'll join a fast-growing ETF business at the forefront of the European market, working closely with senior leadership and Business Development to shape campaigns, thought leadership and senior-level engagement that help drive growth with asset managers and investment firms globally.

I'm working with a high-growth, specialist financial services business at the forefront of the European ETF market, and they're looking to hire a Marketing Manager to help drive the growth of their global platform.

The business provides a white-label ETF/ETC platform, helping asset managers, investment boutiques and other financial institutions launch and distribute investment products in Europe without having to build the infrastructure themselves. With a strong growth trajectory and a highly specialist proposition, this is an opportunity to join a business operating at the intersection of asset management, investment products and financial technology.

Your tasks

This is a genuinely commercial and broad marketing role, working closely with Business Development and senior leadership to position the platform with senior decision-makers across the global asset management industry.

You'll take ownership across a broad mix of marketing activity, including:

• Developing and delivering marketing campaigns targeting asset managers, investment firms and financial institutions.
• Working closely with Business Development to support commercial growth, prospect engagement and relationship development.
• Creating compelling content across thought leadership, case studies, pitch decks, email campaigns, landing pages and sales enablement.
• Developing campaigns around the ETF market and educating prospective clients on how to enter and expand within the European ETF market.
• Planning and delivering C-suite events, webinars, roundtables and conferences.
• Managing newsletters and communications for issuer partners and industry stakeholders.
• Working with internal teams to ensure messaging is accurate, commercially relevant and compliant.
• Managing external agencies, event partners and other marketing suppliers.
• Working closely with the Marketing Director and taking ownership of key strategic marketing workstreams.

Requirements

Candidate Criteria They're looking for a strong generalist marketer who understands investment products and can operate commercially.

Ideally you'll have

• Marketing experience within asset management, with a strong knowlede of ETF products.
• Experience marketing to institutional, professional or senior B2B audiences.
• Strong product marketing capability and the ability to turn complex investment concepts into clear, engaging messaging.
• Experience across campaigns, content, events, digital and email marketing.
• Strong written communication skills.
• Confidence working with C-suite, founders, senior executives and investment professionals.
• Strong commercial judgement and an understanding of how marketing contributes to business growth.
• Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
• A hands-on approach - someone who is comfortable shaping the strategy and getting stuck into the execution.

Experience across the ETF ecosystem, international marketing, CRM/marketing automation, webinar campaigns or product launches would be advantageous.

What we offer

Reasons to join!

This is a great opportunity for someone who wants real ownership and visibility within a growing financial-services business.

You'll be joining a relatively lean marketing team, you'll have the opportunity to work closely with senior leadership, Business Development and clients, influence the marketing strategy and see a direct connection between your work and commercial growth.

How to apply

If you're an investment/asset-management marketer looking for a broader, more commercial role where you can have genuine influence, I'd be keen to hear from you - apply now!

Other

Title: Senior Marketing Manager Location: Central London Work Pattern: Hybrid Salary: £70,000 - £80,000 + Bonus