CRM Manager

CRM Manager Salary: £35,000-£45,000 DOE Location: Liverpool Working pattern: Fully onsite

A leading organisation is looking for a CRM Manager to join its Liverpool team. This is a fantastic opportunity for an experienced CRM professional to take ownership of CRM strategy across multiple brands. You'll play a key role in improving customer engagement, retention and satisfaction by using customer data, CRM systems and targeted campaigns to create a better customer journey from initial enquiry through to long-term retention.

The role would suit someone who enjoys working across CRM, data, marketing and dealer networks, and who can take ownership of projects while building strong relationships with internal teams and external partners.

The role

• Develop and implement CRM strategies across multiple brands.
• Own customer lifecycle programmes, from initial prospecting through to customer retention.
• Set CRM processes, standards and best practice across brands and dealer partners.
• Ensure CRM activity supports wider sales, marketing and customer service objectives.
• Maintain accurate customer, fleet, dealer and prospect databases, ensuring GDPR compliance and strong data quality.
• Lead data cleansing, segmentation and enrichment to create a clear and reliable customer view.
• Manage lead distribution across the dealer network and monitor enquiry handling and response times.
• Work closely with regional teams and dealer partners to improve CRM usage and performance.
• Track key CRM KPIs and produce clear reporting and insight for stakeholders.
• Support dealer training and encourage greater adoption and engagement with CRM systems.
• Develop targeted campaigns around new product launches, customer retention, aftersales and other key customer initiatives.
• Work with IT and digital teams on CRM improvements, integrations and system upgrades.

What we're looking for

• Experience managing CRM programmes, ideally within a multi-site or multi-brand environment.
• Experience working across dealer networks or complex stakeholder groups.
• Strong understanding of customer lifecycle management and CRM strategy.
• Experience with CRM platforms such as Microsoft Dynamics 365, Salesforce, HubSpot or Eskimo.
• Strong data and reporting skills, with experience using Excel, Power BI or similar.
• Good understanding of data quality, segmentation and GDPR.
• Experience developing or supporting marketing automation and targeted customer campaigns.
• Strong stakeholder management and communication skills, with the ability to build relationships across different teams and external partners.
• Good project management skills, particularly around CRM improvements, integrations and system development.
• Commercially minded and able to turn customer data and reporting into practical actions.
• A confident and collaborative approach, with the ability to coach and support others in using CRM systems.

What's on offer?

• £35,000-£45,000 salary, depending on experience
• Defined contribution pension with employer matching up to 5%
• 25 days AL
• Free onsite parking
• Cycle to work scheme
• Employee Assistance Programme
• Ongoing training and development
• Opportunity to take ownership of CRM strategy across a growing organisation
• Supportive and collaborative working environment

If you're an experienced CRM professional looking for a role where you can take ownership, influence strategy and make a genuine impact, we'd love to hear from you. Apply today to find out more.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates