Senior Executive/ Assistant manager, Social Commerce & Ecommerce

About the role We are seeking a results-driven, highly analytical Senior Executive/Assistant Manager, Social Commerce & Ecommerce to lead and scale our digital commercial footprint, with a primary focus on Shopee and TikTok Shop. In this role, you will be responsible for end-to-end marketplace management, social selling mechanics, live commerce execution, and affiliate creator networks for our skincare portfolio. You will bridge high-tempo performance execution with elevated brand positioning to drive sustainable GMV growth. Key responsibilities Oversee day-to-day operations, visual merchandising, shop architecture, campaign registration, and stock allocation on Shopee and TikTok Shop

Plan and execute double-digit mega campaigns (e.g., 9.9, 11.11, 12.12), payday sales, and platform-exclusive product drops to maximize GMV and shop visibility

Optimize product detail pages (PDPs), bundle mechanics, flash sales, and store vouchers to maximize conversion rates and average order value

Plan, schedule, and oversee weekly livestreaming sessions. Optimize live commerce scripts, stream offers, pin-product timing, and host performance

Recruit, manage, and scale a network of beauty creators, TikTok affiliates, and micro-influencers to generate daily social sales via shoppable videos and product showcases

Collaborate with marketing teams to create high-converting shoppable short videos, integrating direct product tags and clear calls-to-action (CTAs)

Manage and optimize Shopee Ads (In-Feed, Search, Discovery) and TikTok Shop Ads (Video Shopping Ads, Live Shopping Ads) to achieve target ROAS

Coordinate external paid traffic (Meta Ads, TikTok Ads) directing consumers seamlessly to Shopee and TikTok Shop store pages

Track and report channel performance weekly, analysing key metrics including GMV, traffic, CTR, CR, AOV, and ad spend efficiency

Monitor and forecast for stock cover levels on Shopee and TikTok Shop warehouses to prevent stockouts during key promotional pushes

About you 3–5 years of hands-on experience managing Shopee Seller Center and TikTok Shop Seller Center within the beauty, skincare, or personal care sectors

Proven track record in executing successful livestreams, affiliate sales programs, and mega-day campaigns on Shopee and TikTok Shop

Hands-on experience with Shopee Ads and TikTok Shop Ad Manager

Comfortable using platform analytics (Shopee Business Insights, TikTok Shop Compass) to make data-backed commercial decisions

Ability to execute high-tempo social selling mechanics while maintaining a clean, clinical aesthetic and premium brand identity