Sales Representative-Alcoholic Beverages

Key Responsibilities Sales & Business Development

• Achieve and exceed monthly sales, revenue, and collection targets.
• Identify and recruit new retail, wholesale, hospitality, and on-trade customers.
• Grow sales within existing accounts through regular engagement and relationship management.
• Execute route plans to maximize outlet coverage and productivity.

Customer Relationship Management

• Build and maintain strong relationships with retailers, wholesalers, bars, clubs, restaurants, hotels, wines & spirits outlets, and key accounts.
• Resolve customer concerns promptly while maintaining high service standards.
• Negotiate product listings, displays, and promotional opportunities.

Merchandising & Brand Visibility

• Ensure products are consistently available and well displayed.
• Implement merchandising standards and maintain attractive product displays.
• Install and maintain promotional materials and branded POS displays.
• Monitor stock levels to minimize stock-outs and maximize sales opportunities.

Market Intelligence

• Monitor competitor pricing, promotions, new product launches, and market trends.
• Collect customer feedback and provide actionable market insights.
• Identify emerging business opportunities within the territory.

Reporting & Administration

• Submit daily sales reports, call reports, route plans, and market intelligence reports.
• Maintain accurate customer records and sales data.
• Follow company sales policies, pricing structures, and credit procedures.

Collections

• Follow up on outstanding payments within approved credit terms.
• Maintain healthy customer accounts and minimize overdue balances.

Key Performance Indicators (KPIs)

• Achievement of monthly sales targets.
• New customer acquisition.
• Outlet coverage and call compliance.
• Product distribution and availability.
• Revenue growth within assigned territory.
• Merchandising compliance.
• Collection efficiency.
• Customer retention and satisfaction.
• Market share growth.
• Timely and accurate reporting.

Qualifications

• Diploma or Bachelor's Degree in Sales, Marketing, Business Administration, or a related field.
• At least 2 years' experience in FMCG or alcoholic beverage sales.
• Experience selling wines, spirits, beer, or premium alcoholic brands is an added advantage.
• Valid driving licence or motorcycle riding experience is desirable.

Skills & Competencies

• Strong sales and negotiation skills.
• Excellent communication and interpersonal abilities.
• Customer-focused with strong relationship management skills.
• Self-driven, resilient, and target-oriented.
• Good planning, organization, and time management skills.
• Basic proficiency in Microsoft Office and mobile sales reporting applications.

-Experience in Wine tasting What We Offer

• Competitive salary plus attractive performance-based commission.
• Career growth and professional development opportunities.
• Ongoing product and sales training.
• A dynamic and supportive work environment where performance is recognized and rewarded.