Marketing Manager

Company Overview

Tower Club, Singapore’s premier Private Business Club, offers panoramic city views where business elites meet, network, and entertain. Facilities include Western and Chinese fine dining, a bar, and a fitness centre.

Job Summary

You will lead brand positioning, member acquisition, retention campaigns, and exclusive programming to drive community engagement and commercial growth.

Responsibilities

• Develop and execute multi-channel marketing campaigns to attract high-net-worth professionals, entrepreneurs, and corporate partners, driving membership growth.
• Collaborate with membership sales and front-of-house teams to achieve target acquisition and retention goals.
• Analyze market trends, competitor activities, and local business ecosystems to refine audience targeting strategies.
• Oversee all direct member communications, ensuring an exclusive and polished tone across newsletters, digital apps, and portals.
• Design lifecycle marketing strategies to maximize member participation in club facilities, workspaces, and dining services.
• Utilize CRM systems and data analytics to track engagement metrics and reduce member churn and attrition rates.
• Promote signature business, networking, and lifestyle events hosted at the club to enhance member engagement.
• Establish and manage strategic partnerships with corporate partners, chambers of commerce, and luxury brands for joint activations and sponsorships.
• Supervise marketing efforts for food, beverage, and co-working offerings to increase revenue streams.
• Maintain strict brand integrity across all public and internal touchpoints to uphold the club’s prestige.
• Manage public relations and media outreach to elevate the club’s reputation within the regional business community.

Required competencies and certifications

• Degree in Marketing, Communications, Business, or related field.
• 3 to 5 years of experience in digital marketing, preferably within the club or hotel industry.

Preferred competencies and qualifications

• Proficiency in creating and optimizing content for various digital platforms.
• Strong knowledge of digital marketing channels, tactics, and metrics.
• Passion for staying current with the latest digital marketing trends and technologies.