Strategy & Campaign Execution: Design, plan, and implement multi-channel marketing campaigns (digital, print, direct, and social media) for medical services or products.
Physician & Provider Relations: Build and maintain strong relationships with referring doctors, specialists, and clinical staff to drive patient referrals and account growth.
Market Research & Analysis: Monitor healthcare market trends, patient behavior, and competitor positioning using frameworks like the 3 Cs (Customer, Company, Competitor).
Community Outreach & Events: Organize health camps, medical exhibitions, corporate wellness tie-ups, and public awareness seminars.
Content Creation & Branding: Write marketing copy, design brochures, produce digital/video content, and manage the organization’s brand visibility.
Regulatory Compliance: Ensure all promotional materials and communications strictly adhere to medical advertising laws, ethical guidelines, and patient privacy standards (such as HIPAA or local OIG guidelines).
Performance Tracking: Monitor campaign metrics, analyze return on investment (ROI), track patient acquisition sources, and report data to management
Requirements
Bachelor’s Degree in Pharmacy, Medicine, Medical Laboratory Science, Biochemistry, Microbiology, Nursing, or a related Life Sciences discipline.
Minimum of 3–5 years’ experience in Medical Marketing, Medical Affairs, Pharmaceutical Marketing, Healthcare Engagement, Medical Sales, or a related field.
Strong understanding of regulatory frameworks, compliance standards, and ethical medical practices.
Proven experience engaging healthcare professionals and executing medical/marketing initiatives.
Must be able to drive and possess a valid driver’s licence.
Excellent communication, presentation, interpersonal, and stakeholder management skills.
Strong leadership, problem-solving, analytical, and cross-functional collaboration abilities.
Ability to deliver results in a fast-paced and target-driven environment.
Willingness and ability to travel within the assigned territory when required.
