Social Media Marketing Executive

(37846) Location: City/ Collyer Quay/ Raffles Place Our client, a renowned animation, film, and entertainment company specializing in IP and visual content licensing, product merchandising, and marketing across Southeast Asia, is seeking a Social Media Marketing Executive to develop and execute social media and promotional strategies for its IP portfolio across Asia.

【 Responsibilities 】

• Develop and execute promotional strategies for IP-related initiatives across Asian markets, including theatrical and digital distribution, merchandising, events, and other fan-facing activities.
• Plan, coordinate, and produce promotional assets, including key visuals, social media content, videos, and localized marketing materials.
• Coordinate localization and content approvals with the Japan office and relevant stakeholders.
• Manage and operate social media platforms such as Instagram, Facebook, Threads, TikTok, and other relevant channels.
• Plan information releases, campaign launches, and day-to-day social media content.
• Develop engaging content to increase brand awareness, fan engagement, and support business initiatives.
• Plan and execute paid social media advertising, including audience targeting and performance monitoring.
• Coordinate promotional activities with local partners and external vendors across different markets.
• Monitor and analyze marketing KPIs, including reach, engagement, follower growth, and campaign performance.
• Prepare regular performance reports and provide recommendations for future promotional activities.
• Manage promotional budgets, monitor expenses, and coordinate with vendors to ensure effective allocation of marketing resources

【 What you will receive 】

• AWS
• Variable Bonus (based on company and individual performance)
• Annual Leave: 14 days
• Medical Leave: 14 days
• Comprehensive Medical Insurance Coverage

【 Requirements & Preferences 】

• Bachelor’s degree in any field
• At least 5 years of hands-on experience managing social media platforms such as Instagram, Facebook, Threads, TikTok, and other relevant channels.
• Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, Premiere Pro, and other relevant Adobe Creative Cloud applications.
• Strong understanding of social media trends, content planning, and audience engagement.
• Knowledge and experience in social media advertising, including ad planning, audience targeting, and performance monitoring.
• Strong project management skills with the ability to manage multiple timelines and coordinate with internal teams and external stakeholders.
• Fluent in English and Chinese, with strong written and verbal communication skills, as the role requires regular communication and coordination with Chinese-speaking stakeholders, partners, and audiences across Asian markets

(Advantage)

• Experience managing regional social media accounts across multiple Asian markets.
• Experience working with licensed IP or entertainment brands.
• Strong interest in entertainment, anime, film, gaming, pop culture, or IP-driven content.

----------------- We regret that only shortlisted candidates will be notified. Registration No.: R1217125 (Yeo Ker Ling Caroline) Recruitment Licence: 12C5051