PR & Marketing Executive / Senior Executive (F&B)
(Ref: 37927) Location: Central 【 Responsibilities 】
- Marketing Strategy & Campaign Management
Plan, coordinate, and execute marketing campaigns, promotions, and branding initiatives. Support the development of marketing ideas to increase brand awareness, customer engagement, and store traffic. Monitor market trends, competitor activities, and consumer preferences to identify marketing opportunities. Track campaign performance and provide recommendations to improve effectiveness.
- Digital Marketing & Social Media
Manage the brand's website, mobile application, search engine optimisation (SEO) and other digital marketing activities. Monitor, analyse and report on digital marketing performance, campaign results, redemption rates and other relevant metrics. Manage social media platforms and actively engage with online audiences to build brand awareness and community engagement. Support CRM initiatives and analyse customer and campaign data to improve marketing effectiveness.
- Creative Content & Production
Design and develop point-of-sale materials (POSM), social media content and other marketing collateral. Coordinate photoshoots and video shoots, including planning, scheduling and production arrangements. Write, edit and proofread marketing content to ensure accuracy, consistency and alignment with brand guidelines.
- Public Relations, Events & Partnerships
Liaise with shopping malls, media representatives, external partners and vendors on promotions, advertising opportunities and editorial features. Coordinate with internal stakeholders and external parties to support events, marketing campaigns and promotional activities. Assist in influencer analysis, media monitoring and evaluation of campaign performance.
- Administrative & Other Duties
Provide administrative and operational support for marketing activities, including meeting coordination, claims submissions, and POSM logistics. Undertake other marketing initiatives and ad hoc duties as assigned. 【 What You Will Receive 】 AWS Variable Bonus (Based on company and individual performance) Annual Leave: 14 days (Up to 18 days) Medical Leave: 14 days AIA Insurance/Medical Card (excluding dental and maternity coverage) 【 Requirement & Preferences 】 Degree in Marketing, Mass Communications, or similar 3 years in digital marketing, social media platforms (Instagram, Facebook, TikTok), SEO, CRM, PR & brand communications, and campaign performance tracking, ideally within FMCG, B2C, or a fast-paced environment Familiar with Microsoft Office, Adobe Creative Suite, and Canva. Good written and verbal communication skills, with strong copywriting and proofreading abilities. Strong analytical skills, with the ability to interpret media monitoring, influencer and campaign performance data. Excellent interpersonal skills and the ability to communicate in both English and Mandarin to liaise with English and Mandarin stakeholders (Advantageous) Basic photo and video editing skills are preferred. Prior experience in the F&B, hospitality, retail, or service industries ----------------- We regret that only shortlisted candidates will be notified. Registration No.: R1874034 (Niltasha Binte Ibrahim) Recruitment Licence: 12C5051