Public Relations Manager
About the company
An exciting opportunity has arisen for an experienced Public Relations Manager to join a rapidly growing automotive manufacturer as it prepares to launch a new premium brand in the UK.
Why Apply? This is a genuine opportunity to join a business at a pivotal stage of its UK growth journey. You'll help build a premium automotive brand from the ground up, influence strategy from launch, gain exposure to senior leadership and play a key role in shaping market perception. For an ambitious automotive PR professional seeking ownership, visibility and long-term career growth, opportunities like this are exceptionally rare.
Your tasks
This is a rare chance to play a pivotal role in shaping the reputation, voice and market presence of a new automotive challenger brand from day one. Working within a fast-paced, entrepreneurial environment, you will lead the UK PR strategy, driving awareness across consumer, business and automotive audiences while ensuring a compelling and consistent brand narrative.
- Develop and deliver the long-term UK PR strategy.
- Create and execute PR plans aligned with commercial objectives and product launches.
- Lead all product, corporate and brand communications activity.
- Build and maintain relationships across automotive, business, consumer and lifestyle media.
- Act as the key communications contact between UK operations and international stakeholders.
- Work closely with Marketing and Social Media teams to deliver integrated campaigns.
- Drive retailer PR activity and maximise local market opportunities.
- Manage external PR agencies and communications partners.
- Draft and distribute press releases, media briefings and executive communications.
- Secure positive media coverage and enhance brand awareness.
- Plan and deliver press launches, media events and stakeholder engagement programmes.
- Lead crisis communications planning and response activity.
- Collaborate with Product, Sales, Network Development, Fleet and Aftersales teams.
- Monitor campaign performance and provide strategic recommendations.
- Manage PR budgets and associated resources.
Requirements
- Minimum 7 years' experience within Public Relations, Corporate Communications or Corporate Affairs.
- Automotive OEM experience is essential.
- Proven track record of developing and delivering successful PR strategies.
- Strong media relationships across automotive, business and consumer publications.
- Experience managing PR agencies and external stakeholders.
- Crisis communications and reputation management expertise.
- Excellent written and verbal communication skills.
- Strong project management and organisational abilities.
- Commercially minded with excellent strategic judgement.
- Comfortable working in a fast-growth environment and managing multiple priorities.
- Experience within premium automotive, mobility or technology sectors would be advantageous.
What we offer
- 15% Company Performance Bonus
- Premium Vehicle Scheme for employees and eligible family members
- Private Medical Insurance
- Enhanced Pension Scheme
- Life Assurance
- Ongoing Training & Development
- Employee Assistance Programme
- Excellent Career Progression Opportunities
Other
(Automotive OEM Experience Essential) *Location: West London Salary: £75,000 - £90,000 DOE + 15% Company Performance Bonus OTE: Up to £105,000 + Comprehensive Benefits Package Contract:** Permanent, Full-Time