Red Bull Student Marketeer - Université Laval

Red Bull Student Marketeers are part of the most dynamic and active brand and product ambassador program in the world. Being well aware of Red Bull's target audience, they increase brand awareness and showcase product benefits on their campus and in their region. The goal of the Student Marketeer program is to acquire new consumers, engage university students, drive sales, and manage the Red Bull brand within the university territory. This involves, among other things, interacting directly with customers and consumers and providing product trials, as well as delivering an unforgettable brand experience to consumers during Red Bull events. Instead of a nine-to-five, Student Marketeers value flexibility. They also love working in a creative and inclusive atmosphere.

PROMOTING THE BRAND AND THE PRODUCT

• Fuel the company's values and adhere to the brand personality. Be at the forefront of representing it by interacting daily with customers and consumers.
• Tailor and execute an innovative plan that piques student interest and brings the brand to life on your campus.
• Build a strong network on and around campus by maintaining relationships with strategic local collaborators.
• Increase the user base by promoting Red Bull awareness and successful trials. To do this, distribute samples in the right place and at the right time – while answering consumer questions.
• Work at Red Bull events, campus activations, and sponsored events to ensure the consumer has an unforgettable brand experience.
• Make the Red Bull universe known and invite the public to participate, including during campus events and activations.
• Encourage brand interaction on personal social media accounts by posting authentic content.

BEING A SALES SPECIALIST

• Maintain relationships with regional account managers and ensure that Red Bull products are available and visible in stores, on campus, or around the university.
• Collaborate with the sales team to open new Red Bull distribution points on campus and elsewhere.
• Leverage relevant elements of the Red Bull universe to keep the brand at the forefront of accounts.
• Ensure perfect execution according to predefined standards for stores.

ADVOCATING FOR EXCELLENCE IN EXECUTION

• Advocate for excellence in execution and pay attention to detail in all aspects of work.
• Express ideas and collaborate with the team through regular in-person and online interactions.
• Plan and log activities using a special online platform; update information quickly and accurately.
• Contribute to business development by collecting local data, reporting trends, and providing feedback on various occasions in general.

• Passion for the Red Bull brand and products.
• Excellent communication skills.
• Charisma, energy, optimism, and an exuberant personality.
• Active participation in student life and a fine understanding of the student landscape, the city, and the region. (Among other things, being aware of behind-the-scenes activities and hotspots.)
• Approachable and sociable personality; ability to build rapport with all kinds of people on any occasion.
• Creative and entrepreneurial spirit; strong sense of responsibility and initiative.
• Ability to juggle studies and a part-time job; availability in the evenings and on weekends if possible.
• Ease and willingness to learn and apply various new skills, especially in marketing, negotiation, and sales.
• Connections with all kinds of people and influential groups on campus.

• Enrolled student status at one of the post-secondary institutions on the list.
• Proficiency in English, both spoken and written.
• Unrestricted driver's license and a clean driving record.
• Availability in the evenings and on weekends.

Red Bull uses artificial intelligence to pre-select, assess, or select candidates for this role.

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.