On Premise Marketing Specialist

About the company

Develop and implement initiatives that strengthen the Red Bull brand and drive consumption in the On Premise channel, both in the Key Accounts and Distribution sub-channels, connecting with consumers and the various industry stakeholders.

Your tasks

The position will be responsible for developing and facilitating the necessary materials, tools, and resources to ensure effective field execution by the sales teams. Likewise, they must train and accompany the teams in the correct implementation of materials and activation concepts at the point of sale (POS), ensuring compliance with high execution standards and contributing to improving the availability, visibility, and presence of the brand.

CONSUMER MARKETING

• Development of initiatives and adaptation of national campaigns to the On Premise channel in the Key Account & Distribution segments.
• Implement scalable and high-impact initiatives, oriented towards conquering consumers, fostering consumption habits, and strengthening the Red Bull brand.
• Ideate, create, and activate Red Bull initiatives aimed at consumers for every consumption occasion.
• Work in close collaboration with the Marketing and Sales teams.

INDUSTRY MARKETING

• Develop initiatives and concepts (from events and experiences to incentives, among others) that strengthen Red Bull's positioning among the main industry players in the Key Account & Distribution segments.
• Develop concepts oriented towards driving commercial performance and generating a greater connection with industry players, increasing Red Bull's presence in their minds and boosting sales at various points of sale and events.
• Build and maintain a solid and effective network of contacts with external agencies, national-level decision-makers, event organizers, and relevant actors within the market.

Requirements

LIVING THE RED BULL CULTURE IN ON PREMISE

• Embrace and represent the Red Bull culture in the On Premise channel, maintaining the spirit and essence of the Art of Musketeering as the basis for all actions.
• Be an active ambassador of the brand and Red Bull products to the team and the On Premise channel's client network.
• Ensure compliance with brand image standards, safeguarding Red Bull's premium values.

-At least two years of experience in Trade Marketing roles, ideally in Consumer Goods companies.

-Driver's license -Use of Microsoft tools.