On Premise Executive (Musketeer) - South Zone

Musketeers represent Red Bull in their territory, building trust with customers, ensuring the availability and visibility of Red Bull at the point of sale (POS), and being responsible for continuous volume growth. Additionally, they constantly identify business opportunities and trends in their territory, build a solid network of contacts with decision-makers, possess strong negotiation skills, and promote a solution-oriented approach.

LIVING THE RED BULL ON PREMISE CULTURE

Adopt and live the Red Bull On Premise (OP) culture, creating relationships with people who share the same passion and spirit. Be recognized as a credible reference person with extensive knowledge of the On Premise channel. Demonstrate a “Do it now” attitude with influential contacts, deep brand knowledge, and the ability to leverage all its properties. Live and breathe the nightlife environment. Connect with key consumers through innovative activations that differentiate Red Bull from other beverages. Take responsibility for one's own development and professional growth as a Musketeer.

COMMUNICATION

Transfer On Premise channel knowledge and Red Bull culture to customers. Work constantly in a team with other Musketeers and maintain close communication with the Regional Manager. Develop relevant relationships within the industry (DJs, promoters, specialized magazines, etc.) that translate into initiatives to develop the business.

EVENT ACTIVATION

Ensure the availability and execution of High 5 standards at third-party events and Red Bull events. Negotiate and execute activations, proactively seeking opportunities to implement creative elements that boost the Red Bull image and compensate for the investment. Participate in key third-party and Red Bull events. Organize customer incentives, subject to prior authorization from the supervisor, always seeking the profitability of the invitations.

TERRITORY MANAGEMENT

Develop and protect the On Premise accounts of the assigned region. Permanently analyze the territory and each account's business to identify opportunities and drive distribution. Ensure the correct positioning of the Red Bull brand and its product portfolio in the territory. Identify, manage, and continuously develop local and regional On Premise accounts through proper route planning. Establish volume objectives with each account, including the execution of Red Bull KPIs. Permanently review business volume and all initiatives aimed at developing it. Drive collaboration with the local distributor's sales force to achieve adequate numerical distribution. Regularly conduct training for staff and Energizers to ensure brand knowledge, perfect service, and to encourage appropriate pricing.

ADMINISTRATION

Continuously optimize all OP tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS, etc.). Negotiate and implement commercial collaboration agreements, seeking to convert financial contributions into added value. Comply with established deadlines for reports. Manage the local On Premise budget, including bottom-up planning and monitoring of all marketing tools.

MARKET RESEARCH

Observe and report on competitor activities. Actively seek new business opportunities in the region. Identify EPC (Everyday Premium Consumption) points of sale.

ON PREMISE MARKETING

Implement the On Premise marketing strategy. Maintain and properly use available tools (point of sale materials) to drive vertical growth. Ensure that all marketing tools are implemented in the appropriate accounts, in accordance with international On Premise guidelines. Generate engagement and differentiate the brand through innovative supports, following the On Premise vision of providing added value to our customers.

KEY PRIORITIES

Ensure compliance with all international and national On Premise guidelines, as well as the execution standards necessary to achieve vertical growth in accounts. Perform continuous monitoring of results.

HIGH 5 EXECUTION

• Perfect Serve: Ensure the consumer receives a cold can of Red Bull when requested, whether as a mixer or as an independent beverage.
• Perfect Visibility: Ensure optimal visibility of Red Bull to maximize sales.
• Consumption Activation: Implement consumption activation tools and appropriate communication materials.
• Right Price: Foster the optimal price for Red Bull and its portfolio in all managed accounts, in accordance with international guidelines.
• Menu Placements: Ensure that Red Bull products are correctly included in menus, in accordance with international guidelines, both as an independent beverage and as part of a long drink.

• Hold a university degree.
• Preferred: 2+ years of experience in commercial positions, with a solid track record of results.
• Extensive knowledge of the local market, contacts, and experience in the nightlife/On Premise environment.
• Excellent communication skills and the ability to manage and develop good relationships.
• Negotiation and objection handling skills. Basic knowledge of commercial mathematics.
• Business orientation and environmental knowledge, with commitment, passion, and availability to work night shifts.
• Proficiency in IT tools (Word, Excel, PowerPoint, etc.).
• Intermediate level of English, both written and spoken.
• Solution-oriented and “Do-it-now” attitude.
• Strong personality, presence, solid work ethic, style, perseverance, reliability, self-awareness, sociability, schedule flexibility, autonomy, and ambition.
• Ability to manage time and workload, optimizing effectiveness and efficiency.

We believe in the potential of every person to give wings to people and ideas, regardless of their gender expression, race, religion, sexual orientation, origin, age, or disability. In the world of Red Bull, everyone is welcome.