Distribution Partner Manager - Liquor | Inland South
The Distribution Partner Manager’s main priority is representing and managing the Red Bull business with our assigned RTM Partner. Secondary to that is managing the redistributors in the network by developing and agreeing annual business plans, achieving growth, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) in line with the company strategy and priorities which lead to an increase in Distribution, Execution and Volume.
Customer Management
Assign sales, distribution, execution etc. targets to RTM Partner & redistributors based on business targets and set up regular meetings to review Regular Trade Visits with 3rd party sales & merchandising agency to coach teams and unlock distribution and execution opportunities Analyse the opportunities in the region, take proper action and implement as needed Create strong knowledge of and personal relationships with the top wholesalers & redistributors Build winning initiatives to drive reach, sales targets, and our execution in all channels, including Indirect via WHS Ensures customers fully understand and execute Red Bull execution / merchandising standards Implement systems to track and benchmark wholesalers & redistributors against key initiatives/goals Plan and Execute incentive programs in line with company targets to keep sales representatives focused and motivated Be a credible beverage business consultant to customers and act as a category captain by presenting category and Red Bull Potential. Business Planning Develop business plans by customer to deliver on all relevant RBZA strategic initiatives including volume, horizontal & vertical distribution, execution and information exchange (depletion data). Ensure the plan is aligned to overall RBZA plan. Budget Management Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets). Business Intelligence Maintains strong working knowledge of all relevant Red Bull systems. Proactively uses available reports to maximize on all opportunities including competitor intelligence. Other Share and enforce guidelines with regards to Red Bull’s inventory policy Develops working knowledge of geographic and demographic areas in assigned geography Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography Develops expertise with regards to product competition and distributor competition in respective area Communicates regularly and works effectively with all internal sales team and marketing teams to secure full alignment of the sales goals with the DP Close and frequent collaboration with OnP KAM, Finance and Ops teams Manage risk by taking alternative precautions with a proactive approach by determining the risks that would hamper Red Bull business Close alignment of pricing and promotions with all necessary key stakeholders (MD, Off Premise, On Premise and Finance) to minimise the threat of cross channel cannibalisation and to maintain profitability
Outstanding sales experience and track record in FMCG +5 years (Distributor and Customer Management experience preferred)
Tertiary qualification preferred
Successful track record in team management and leadership
Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
Local market / geographical knowledge beneficial
Key Account experience (an Advantage)
Proactive, with a flair for continuous improvement
Able to be flexible & to embrace change
Strong communications skills (verbal and written)
Excellent problem-solving skills
Self-starter with initiative & attention to detail
Well organised & able to handle multiple priorities in a relaxed manner
Able to see tasks through from inception to completion
Professional, focused, responsible & passionate approach to work.
This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.