Digital Acquisition Specialist - B2B Growth & Performance Marketing

About the company

TrustMark, the UK's only Government-endorsed quality scheme for work carried out in and around the home, is entering an exciting period of transformation.

We're evolving how we engage with trade businesses, creating a more direct, digitally driven approach to membership growth while strengthening our role in quality assurance and consumer protection.

TrustMark is the only UK Government-endorsed quality scheme for home improvements, covering everything from kitchens and bathrooms to energy efficiency, low-carbon measures and wider construction-related work.

As a not-for-profit organisation, our purpose is to drive quality, raise standards and strengthen consumer confidence across the industry.

Your tasks

Help Build the Next Chapter of TrustMark's Growth Can you turn data into opportunities, digital campaigns into conversions and prospects into long-term members?

We're now looking for a Digital Acquisition Specialist to help build this capability from the ground up.

This is a newly created, hands-on opportunity for someone who combines B2B lead generation, digital marketing, CRM and conversion optimisation with the initiative to turn ideas into effective acquisition campaigns.

And that's where you come in.

The Opportunity As our Digital Acquisition Specialist, you'll play a central role in developing a new B2B acquisition capability.

Working closely with the Propositions Director, Scheme Development, Operations and Marketing teams, you'll identify prospective trade businesses, build targeted campaigns and develop effective journeys that convert interest into TrustMark registrations.

You'll also contribute to the introduction and development of our CRM capability, helping establish the processes, data and reporting needed to support sustainable membership growth.

Requirements

Are you a commercially minded digital acquisition specialist who enjoys building something new, testing what works and seeing measurable results?

Your Background / Skills: B2B Digital Acquisition, Performance Marketing, Lead Generation, Email Marketing, CRM, HubSpot, Prospect Data, Campaign Management, Marketing Funnels, Conversion Optimisation, GDPR, Data Analysis, Stakeholder Engagement.

You'll bring practical experience in B2B digital acquisition, performance marketing, membership growth or lead generation, with evidence of building pipelines and converting prospects into customers or members.

We're particularly interested in someone who has helped develop or improve acquisition processes rather than simply inherited established campaigns.

Essential

• Proven experience in B2B lead generation, digital acquisition or membership growth
• Hands-on experience planning and delivering targeted digital and email campaigns

• Strong CRM knowledge, including prospect management, segmentation and reporting
• Experience building lead pipelines from databases, directories or structured data sources

• Confidence analysing campaign performance, conversion funnels and acquisition KPIs
• Experience testing messaging, channels and outreach strategies to improve results

• Strong commercial awareness and understanding of the customer acquisition journey
• Sound knowledge of GDPR and compliant B2B marketing practices

• Excellent communication, stakeholder management and organisational skills
• A proactive, independent approach with the confidence to build processes from scratch

Highly Desirable

• Experience with HubSpot, CRM implementation or marketing automation
• Background in membership organisations, certification, regulated services or B2B subscriptions

• Knowledge of construction, home improvement, trade associations or competent person schemes
• Experience developing acquisition journeys in a growing or transforming organisation

The Person Behind the Experience This is a role for someone who enjoys both the creative and analytical sides of acquisition.

You'll be curious about what motivates businesses to join, commercially aware enough to recognise opportunities and practical enough to turn your thinking into campaigns that deliver.

You'll be comfortable working independently, experimenting with new approaches and sharing honest feedback about what's working and what needs to change.

Above all, you'll enjoy the opportunity to build something rather than simply maintain it.

What we offer

Why Join TrustMark? This is an opportunity to join a nationally recognised, purpose-driven organisation at a pivotal stage in its development.

• Take ownership of a newly created digital acquisition function
• Help shape TrustMark's evolving membership growth strategy

• Develop acquisition campaigns, customer journeys and CRM capabilities from the ground up
• Work closely with senior leaders on a major organisational transformation

• Make a measurable contribution to growth and long-term sustainability
• Support an organisation with a genuine role in improving standards and consumer protection

How to apply

If you're ready to combine digital acquisition expertise with the opportunity to build, influence and deliver meaningful growth, we'd love to hear from you.

Apply now.

Other

B2B Acquisition | Lead Generation | Digital Campaigns | CRM & HubSpot | Membership Growth

The Role at a Glance · Digital Acquisition Specialist · Basingstoke | Hybrid – Approximately 3 Days Office · £38,000–£43,000 + Performance Bonus · Full-Time | Permanent · Reporting to: Propositions Director *Department: Propositions Start:** ASAP – Immediate availability or a short notice period advantageous

Sector: Membership | Quality Assurance | Construction | Home Improvement | Consumer Protection

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