B2B Marketing Manager (APAC) #ESY

Digital Marketing Strategy & Campaign Management

• Develop and execute APAC digital marketing strategies aligned with growth objectives.
• Plan and optimize regional digital campaigns across countries and target markets.
• Promote digital marketing best practices and support local campaign execution.
• Ensure consistent customer journeys and engagement across channels.

Marketing Automation & Social Media Management

• Key user for Salesforce Pardot (Marketing Cloud Account Engagement).
• Serve as the regional lead and key user for Sprinklr.
• Drive and monitor regional social media strategy, governance, and performance.
• Support local teams to improve engagement, content quality, and channel effectiveness.

Performance Marketing & Paid Media

• Oversee APAC performance marketing and paid media initiatives.
• Develop and drive audience targeting, lead generation, measurement, and campaign optimization lead generation strategies.
• Identify new opportunities to increase digital reach, customer acquisition, and marketing effectiveness.

AI-Driven Marketing Innovation & Capability Building

• Drive marketing efficiency through AI-powered tools and digital solutions.
• Facilitate workshops, training, and knowledge-sharing to build digital and AI capabilities.
• Develop best practices and guidance for responsible AI use in marketing.

INTERNAL Analytics & Digital Insights

• Track, analyze, and report digital marketing performance across channels.
• Develop KPI dashboards and performance reports for regional stakeholders.
• Use data insights to drive continuous improvement and recommendations based on behavior, results, and market trends.

Internal Communications & Regional Events

• Support regional internal communications, newsletters, engagement campaigns, and digital content distribution.
• Coordinate technical setup and digital experience for Townhalls, hybrid events, webinars, and virtual meetings.
• Partner with business units and local teams to amplify launches and strategic campaigns.

Qualifications & Experience Education

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.

Experience

• Minimum 5 years of experience in digital marketing, marketing automation, performance marketing, or regional marketing with proven track record. Experience in B2B marketing is advantageous.
• Proven experience managing digital campaigns across multiple channels and markets.
• Hands-on experience with marketing automation and social media platforms, ideally Salesforce Pardot and Sprinklr.
• Strong understanding of paid media, lead generation, and performance marketing.
• Experience facilitating virtual workshops, hybrid events, webinars is an added advantage.
• Digital agency background or media agency collaboration experience is a plus.

Interested candidates, please email your resume to annasee@recruitexpress.com.sg

Anna See Sing Yee CEI Reg R25157535 Recruit Express Pte Ltd EA License No: 99C4599

We regret that only shortlisted candidates will be contacted