Global Product Evangelist, Gaming Keyboards

Job Responsibilities :

Razer is seeking a Product Evangelist to drive global go-to-market activities for its gaming keyboard portfolio.

This role combines product marketing, campaign development, and launch execution. The successful candidate will work closely with Product Management, Global Marketing, PR, Social, Community, Influencer, Retail, and Regional teams to bring new products to market and sustain visibility throughout their lifecycle.

The ideal candidate possesses a strong understanding of marketing strategy and campaign development while maintaining exceptional executional rigor. Responsibilities include developing messaging frameworks, reviewing creative concepts, building launch plans, and coordinating cross-functional stakeholders to deliver successful product launches. An appreciation for gaming, technology, and consumer marketing is highly desirable.

Go-To-Market Ownership

• Own end-to-end go-to-market planning and execution for assigned keyboard products.
• Develop launch strategies that align product strengths with consumer needs and market opportunities.
• Create launch briefs, messaging frameworks, positioning statements, and success metrics.
• Partner with cross-functional stakeholders to ensure successful launch readiness and execution.
• Support product sustain activities throughout the product lifecycle.

Campaign & Marketing Development

• Develop marketing campaigns that create awareness, consideration, and excitement for new products.
• Define campaign narratives, content pillars, key messages, and storytelling frameworks.
• Identify target audiences, customer needs, and market opportunities.
• Collaborate with Global Marketing teams on campaign architecture, channel plans, and activation strategies.
• Contribute strategic marketing recommendations that strengthen business outcomes.

Content & Creative Excellence

• Create compelling product messaging across digital, retail, social, PR, and influencer channels.
• Review and refine marketing copy to ensure clarity, impact, and consistency.
• Provide feedback on creative concepts, visual assets, videos, and campaign materials.
• Work closely with creative teams to ensure content aligns with strategic objectives.
• Maintain a high standard of quality and attention to detail across all customer-facing materials.

Project Management & Execution

• Manage launch timelines, milestones, dependencies, and deliverables.
• Coordinate stakeholders across Product Management, Engineering, Creative, PR, Regional Marketing, and Sales teams.
• Ensure launch assets, approvals, localization requirements, and supporting materials are delivered on schedule.
• Proactively identify risks and drive resolution before they impact launch readiness.

Market & Competitive Intelligence

• Monitor industry trends, competitor launches, emerging technologies, and marketing best practices.
• Develop competitive positioning recommendations and messaging guidance.
• Identify opportunities to strengthen Razer's leadership within gaming keyboards.
• Translate market insights into actionable marketing initiatives.

Pre-Requisites :

Required

• Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
• 3-5 years of experience in Product Marketing, Brand Marketing, Campaign Marketing, Consumer Marketing, or a related field.
• Experience supporting product launches or integrated marketing campaigns.
• Strong understanding of marketing fundamentals, customer segmentation, campaign strategy, and content development.
• Excellent project management and organizational skills.
• Strong written communication and copywriting abilities.
• Demonstrated attention to detail and ability to manage multiple projects simultaneously.
• Ability to work effectively across cross-functional teams.

Preferred

• Experience in gaming, consumer technology, consumer electronics, or lifestyle brands.
• Understanding of content strategy, social media marketing, influencer marketing, and digital campaigns.
• Familiarity with gaming and enthusiast technology communities.
• Passion for gaming, keyboards, and emerging technologies.
• Experience developing marketing campaigns, content strategies, and consumer-facing communications for technology, gaming, lifestyle, or consumer brands.