Campaigns Officer

Main Purpose of the job: Campaigns Officer

To provide day-to-day communications support, planning and advice for the Council, providing high quality advice and work hands-on to deliver wrap-around support.

To develop, implement and evaluate integrated communications and marketing campaigns that promote Lewisham Councils services, events and policies.

To answer media enquiries that come into the Council in a timely fashion and to effectively use the media to promote Lewisham Councils services, policies and objectives.

To be a trusted source of advice to officers, members, colleagues and external partners on a range of communications issues.

To contribute to all of Lewisham Councils main communications channels.

Summary of Responsibilities and Personal Duties: Campaigns Officer

• Develop communication strategies and plans for the Council and account manage a specific directorate/s and the services within it
• To be responsive to news and policy developments that impact the Council, its services and local communities
• To develop and implement insight led communications
• Take part in the press office rota, responding to a range of reactive media and social media effectively and to tight deadlines
• Take part in the 24 hour on-call out of hours press office rota, delivering emergency communications support when needed, some out of office work may be required
• Establish and maintain positive relationships with a range of journalists and media stakeholders
• To provide strategic communications advice to lead members and officers
• Work effectively with a range of Communications colleagues within the team to ensure communications are maximised on all Council channels
• To proactively look for new stakeholders with which to establish and develop effective working arrangements

Equality & Diversity Campaigns Officer

Awareness of and a commitment to Equality of Access and Opportunity in a diverse community with a understanding of how equality and diversity relates to this post

Knowledge, Aptitude and Skills Campaigns Officer

• Knowledge and understanding of local government how it works and the major challenges it faces
• A highly effective communicator able to speak confidently, persuasively and articulately and to write clearly and effectively for a range of audiences on a range of issues S
• Ability to identify and manage threats to the reputation of the authority
• An understanding of the needs and challenges presented by diverse communities S
• Excellent interpersonal skills to motivate colleagues to achieve change and improve services
• Ability to work collaboratively with key individuals across an organisation and to develop effective partnerships with external partners S
• Ability to work independently and act calmly and effectively under pressure and to deadlines

Experience Campaigns Officer

• Experience of developing communication strategies and campaign plans S
• Experience delivering digital communications across a variety of channels and creating content that cuts through S
• Experience of providing communications advice to senior managers and politicians
• Demonstrable experience of media relations, including managing negative or crisis situations