CRM Strategy Lead

About the company

About the Role: We are partnering with a globally recognized leader in electronics to find a Customer Strategy Lead. In this role, you will lead the direct-to-consumer (D2C) European Customer Strategy across owned and paid channels to deliver premium, personalized experiences across a multi-touchpoint ecosystem. You will be accountable for driving customer growth, increasing customer lifetime value (CLV), and optimizing retention and engagement programs.

Your tasks

• Initiate and deliver a customer-centric European Customer Strategy and roadmap across owned and paid channels.
• Build business cases to drive investment in new innovations using MarTech capabilities.
• Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.
• Act as the primary point of contact for global headquarters and European subsidiaries regarding customer initiatives.
• Manage a multi-vendor framework, including specialized delivery partners and partner agencies.

Requirements

What We Need

• 10+ years of experience in Customer and Digital Marketing within data-driven organizations.
• Deep expertise in Integrated Campaign Management tools, specifically Adobe Marketing Cloud (Adobe Campaign, Adobe Experience Platform, Adobe Target, & Adobe Audience Manager).
• Proven track record of implementing European-wide, multi-touchpoint marketing plans across digital channels.
• Strong analytical skills to translate data and insights into actionable growth strategies.
• Experience leading virtual teams and driving significant business transformation in complex environments.

How to apply

If interested, kindly share me your updated CV to dona. thomas@ randstad digital.com

Other

Job Title: Customer Strategy Lead

Location: Chertsey, UK (Hybrid)

Contract Type: Contract till Dec 2027

About the Role Customer Strategy Lead Location: Chertsey, Surrey (Hybrid)