Head of Digital Commerce & CRM

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Head of Digital & E-Commerce - On-site - - Ridderkerk - Marketing & Communications

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This is what you'll do as a Head of Digital Commerce & CRM

As Head of Digital Commerce & CRM, you play a key role in delivering Quooker's international growth ambitions. You shape the next phase of our digital consumer growth by connecting e-commerce and DTC, CRM, digital platforms and the consumer journey: from acquisition and consideration to conversion, ownership and retention.

You translate business and brand ambitions into clear digital growth priorities and turn consumer data, digital behavior and commercial insights into measurable impact. With a strong commercial mindset, you identify opportunities to improve conversion, grow digital sales and customer value, and remove friction throughout the consumer journey.

You drive Quooker's e-commerce and DTC growth agenda and further develop our direct consumer relationships through CRM and lifecycle marketing. By using consumer data, marketing automation and insights, you strengthen lead generation and nurturing, personalization, retention and cross- and upselling.

You also drive the continuous development and performance of Quooker's consumer-facing websites and digital experiences. Together with internal teams and specialist partners, you improve UX, CRO and SEO, balancing international scalability with the needs and opportunities of our local markets.

In addition, you further develop Quooker's digital, CRM and e-commerce capabilities. You lead the team, set clear priorities and strengthen the ways of working needed to support future growth. You work closely with colleagues across Brand, Consumer Intelligence & Media, Sales, Trade Marketing, local markets and IT. Together with IT, you translate consumer and commercial needs into priorities for CRM, e-commerce, marketing automation and digital platforms.

Reporting directly to the CM...