User Acquisition Manager

Hi, let's get to know each other better.

We are Quarks https://quarks.tech/, a technology company that creates niche products in the Social Discovery & Relationship Wellness sphere. We focus on developing safe and effective solutions for dating and relationship development.

And also, Quarks is:

• 250+ quarks in the team

• Top employer in 2024 according to DOU

• eNPS level 80.4%

• Office in Kyiv, hubs in Lviv and Warsaw

Our flagship product Kismia is a dating application with over 80 million users in 20+ locations worldwide. We also work on services for marketing, analytics, and moderation.

Currently, we are looking for a User Acquisition Manager for the Social Discovery team, which is engaged in the development and growth of products for finding new connections.

We are also open to hiring veterans — we create conditions where you can not just be part of a team, but also grow.

Your area of influence: you will directly influence the achievement of target growth indicators, user acquisition volumes, and the efficiency of marketing investments, specifically in Google Ads. You will directly impact the quality and cost of traffic, ensuring stable acquisition of high-quality users at an optimal price and a predictable contribution of this channel to growth goals.

Results we expect within 6-12 months:

• Autonomous management of advertising campaigns in Google Ads for Android, iOS, and WEB

• Confident mastery of Google Ads account structure, automation tools, and analytics

• Effective work with MMP (setting up tracking, optimizing current configurations);

• Scaling marketing investments while maintaining the target profitability level;

• Implementation of marketing hypotheses that measurably improve ROAS;

• Deep understanding of the product, its business context, and the target audience.

Your future tasks:

• Planning, launching, optimizing, and scaling advertising campaigns in Google Ads with a focus on achieving target profitability indicators

• Generation, launch, and analysis of tests for new hypotheses (audiences, formats, bidding strategies, creatives) to increase ROI

• Regular monitoring of campaign performance, prompt implementation of changes to settings, budgets, and strategies

• Collaboration with creative marketers to generate ideas for new advertising materials

• Interaction with the product team to find growth points in the funnel, forming requests for product and user onboarding improvements

• Competitor analysis: researching advertising activity and finding new growth opportunities

• Maintaining a structured and scalable Google Ads account (campaigns, groups, naming, tracking)

What is important to us in this role:

• 1+ year of experience in performance marketing (PPC / User Acquisition or related roles)

• Experience working with budgets from $50K/month

• Deep understanding of performance marketing metrics (CPA, ROI, ROAS, ARPU, LTV) and how to influence them

• Experience in scaling campaigns without significant loss of efficiency

• English at a level sufficient for communication with partners (specifically Google)

It will be a plus:

• Experience working with Tier-1 markets and LatAm

• Use of AI tools in daily work

• Experience working with MMP (AppsFlyer, Adjust, Kochava etc)

• Working with BI tools (e.g., Tableau)

• Understanding user behavioral psychology (click and conversion factors)

• A systematic approach to decision-making and process building

What awaits you at Quarks:

• Comfortable conditions and a flexible schedule. Hybrid format with the possibility to choose working hours within prime time

• Uninterrupted office. Our space has everything needed for work and relaxation: equipped workspaces, corporate breakfasts and lunches, a shower, a sleeping room, PlayStation, a treadmill, and more. The location of the Kyiv office is less than a minute's walk from Taras Shevchenko metro station. You can see the office through the eyes of Vasyl Baidak at https://tr.ee/SpvbpY

• Competitive salary. One that will allow you to focus on product development and add motivation. Regular rate reviews during performance reviews based on work results

• Lifelong Learning and career growth. We encourage and support development through internal trainings, professional communities for knowledge exchange, participation in key IT events, and compensation for external courses

• Day off and vacations for recovery. On your balance — 20 days of vacation, unlimited sick leaves, winter holidays, and 6 festive days off that can be used throughout the year

• Health care. Medical insurance, psychologist compensation, and gym membership — everything to support your resource

• Hobby communities. Running, squash, books, mental health support — we unite not only around common goals but also around common interests

• Quarks Care. We help colleagues and their relatives who have been mobilized, demobilized, or affected by the war. For veterans, we have created an expanded benefits package — with a focus on support, adaptation, and growth in the team

The path to the offer

Application ➡️Recruitment Interview ➡️ Professional Interview ➡️ Test Task ➡️ Final Interview with C-Level ➡️ Reference Check ➡️ Job Offer

Our work is inspiring, as we unite millions of people across the planet every day. Dive into the atmosphere of Quarks and meet your future colleagues on Instagram https://tr.ee/HiPQbH, LinkedIn https://tr.ee/vnIRB6, and TikTok https://tr.ee/EU83FC.