Creative Marketing Manager
Hi, let's get to know each other better. We are Quarks https://quarks.tech/, a technology company that creates niche products in the field of Social Discovery & Relationship Wellness. We focus on developing safe and effective solutions for dating and relationship development.
And also, Quarks is:
- 250+ quarks in the team
- Top employer in 2024 according to DOU
- eNPS level of 80.4%
- Office in Kyiv, hubs in Lviv and Warsaw
Our flagship product Kismia is a dating application with over 80 million users in 20+ locations worldwide. We also work on services for marketing, analytics, and moderation.
Currently, we are looking for a Creative Marketing Manager for the Social Discovery team, which is engaged in the development and growth of products for finding new connections. Our flagship product is Kismia, a dating application with over 80 million users in 20+ locations around the world.
We are also open to hiring veterans — we create conditions where you can not only be part of the team but also grow.
Your area of influence:
Build a systemic approach to working with personas, segments, and messages, which will help increase the effectiveness of creatives, scale the marketing acquisition of Social Discovery products, and strengthen the unit's expertise in working with creative strategy.
Results we expect within 6-12 months:
- A systemic process for searching and validating new personas/segments and messages has been built
- 3–5 new segments have been validated, of which at least 1–2 have been scaled
- A documented and implemented approach to working with segments/messages is used by product marketers and the creative team
- The framework for working with segments and messages has become a standard for Social Discovery product marketing
- 1+ niche has been moved to the scaling stage
Your future tasks:
- Analyze the specifics of creatives in the dating vertical: what works, why, and for which audiences (competitors, countries, formats, messages)
- Build systems for collecting, validating, and using information from available sources
- Validate the framework for working with personas/segments: hypotheses → messages → creatives → tests → conclusions
- Form a messaging framework for each validated segment
- Launch and conduct tests, validation of new personas/segments and messages
- Establish a system for transferring and scaling validated segments by marketing teams of product lines
- Maintain a unified database of segments/personas with statuses and an insights library (segments, messages, creative patterns, test results) available to product teams
- Support the niche direction with relevant creative concepts for niche validation
What is important to us in this role:
- 3+ years of experience in an analogous position
- Experience in performance marketing
- Experience working with English-speaking Tier 1 markets
- Confident use of AI tools (ChatGPT, Midjourney, Veed, etc.)
- Strong analytical skills, the ability to analyze large volumes of information and draw conclusions
- Structure and the ability to build processes
- Creativity and the ability to qualitatively generate new ideas and hypotheses
- Fluency in English
- Independence and responsibility
- Proactive position and speed
- High quality requirements
What awaits you at Quarks:
- Comfortable conditions and a flexible schedule. Hybrid format with the possibility to choose working hours within prime time
- Uninterrupted office. Our space has everything needed for work and relaxation: equipped workspaces, corporate breakfasts and lunches, a shower, a sleeping room, PlayStation, a treadmill, and more. The location of the Kyiv office is less than a minute's walk from Taras Shevchenko metro station. You can see the office through the eyes of Vasyl Baidak at this link: https://tr.ee/SpvbpY
- Competitive salary. One that will allow you to focus on product development and add motivation. Regular rate reviews during performance reviews based on work results
- Lifelong Learning and career growth. We encourage and support development through internal trainings, professional communities for exchanging experience, participation in key IT events, and compensation for external courses
- Day off and vacations for recovery. On your balance: 20 days of vacation, unlimited sick leave, winter holidays, and 6 holiday weekends that can be used throughout the year
- Health care. Medical insurance, psychologist compensation, and gym membership — everything to support your resource
- Hobby communities. Running, squash, books, mental health support — we unite not only around common goals but also around common interests
- Quarks Care. We help colleagues and their relatives who have been mobilized, demobilized, or affected by the war. For veterans, we have created an expanded benefits package — with a focus on support, adaptation, and growth in the team
Path to the offer Application ➡️ Recruitment Interview ➡️ Professional Interview ➡️ Test Task ➡️ Final Interview with C-Level ➡️ Reference Check ➡️ Job Offer
Our work is inspiring, as we unite millions of people across the planet every day. Dive into the atmosphere of Quarks and meet your future colleagues on Instagram, https://tr.ee/HiPQbH LinkedIn https://tr.ee/vnIRB6 and TikTok https://tr.ee/EU83FC