Senior CRM Analyst

We are Quality Digital! Learn more about us:

A phrase that defines us - We are specialists in IT solutions and passionate about innovation! 🚀

To infinity and beyond - We are #semfronteiras. Our team is spread across Brazil and the world 🌎

Our culture - Even far apart, we are together 🧡 We have ceremonies to be closer, share knowledge, and stay up to date with our company news!

We are diverse - One of our commitments is to make the company an increasingly diverse, inclusive, and respectful environment, valuing and promoting plurality. Therefore, here we have space for all people, regardless of race, gender, age, sexual orientation, religious belief, or disability. 🏳️‍🌈👩🏾‍🦽

Our goal - To empower our clients' businesses through innovative and sustainable solutions. Are you up for joining us on this? 🎯

Responsibilities and assignments

What are we looking for? A professional who delivers value to our client.

How will your day-to-day be:

• Plan, build, and operationalize CRM campaigns using Salesforce Marketing Cloud;
• Create, validate, and execute email marketing campaign deployments;
• Build and review email pieces (HTML) using Stripo or similar tools;
• Ensure campaign quality by performing validations of links, personalizations, segmentations, and business rules;
• Develop segmentations and audience bases using SQL;
• Build and manage audiences in CDPs, mainly BlueConic (desirable);
• Elaborate SQL queries for segmentation, validation, and analysis of customer bases;
• Monitor campaign performance indicators (open rate, click, conversion, revenue, opt-out, deliverability, etc.);
• Develop executive reports and results analysis, generating insights and recommendations for the evolution of the CRM strategy;
• Act together with Marketing, Data, Product, and Technology teams in the implementation of new journeys and automations;
• Support the construction and evolution of automated journeys for relationship, retention, cross-sell, and reactivation.

Requirements and qualifications

Requirements:

• Degree in Technology, Administration, Marketing, Communication, or related areas;
• Advanced knowledge in Excel and PowerBi;
• Experience with CRM performance tracking metrics;
• Solid experience in Salesforce Marketing Cloud;
• Experience with CRM and Email Marketing campaign operations;
• Advanced knowledge in base segmentation using SQL;
• Experience in campaign validation and email QA;
• Experience in data analysis and insight generation;
• Construction of dashboards and executive reports;
• Knowledge of CRM and Email Marketing metrics;

Will be differentiators:

• Knowledge of Google Analytics;
• Knowledge of BlueConic CDP;
• Experience with Stripo or other HTML email building tools;
• Knowledge of Firebase;
• Experience with marketing automation platforms (SAP Engagement Cloud, Insider, Cordial, Oracle Responsys, Adobe Campaign, HubSpot, etc.) - Not mandatory, but experience with other platforms is important.
• Experience in CRM operations for e-commerce or retail.
• Advanced English or Spanish;

Working hours 09h to 18h

NOTE: Hey! Even if you do not meet all the requirements for the position, we invite you to apply anyway, okay? We will carefully analyze your profile considering all your qualifications 😉

Additional information

What you will find here:

• An environment conducive to learning and professional growth 🎯
• Performance evaluation and feedback, aiming for the continuous development of our people 📊
• Food allowance and/or meal allowance for your grocery shopping and meals 🍴
• Medical and dental assistance so that you and your family stay healthy 💙
• Pharmacy agreements for discounts on medications 💊
• Daycare assistance according to current policy 🍼
• Partnership with SESC for various culture and leisure programs ✈
• Partnerships for your language, technology, and course platform studies 📚
• Payroll loans with attractive rates + financial education program 💰
• Corporate University and knowledge tracks with diverse content on technology, soft skills, market trends, and much more 👨‍💻
• Referral Program with the possibility of prizes and bonuses 🎁
• Group life insurance ⛑