Digital Performance Marketeer

Function

Are you a driven Digital Performance Marketeer with a passion for data, growth, and innovation? Do you want to make an impact in a dynamic sector where technology and creativity converge?

In this role, you will translate campaign priorities into measurable digital results via paid channels, lifecycle communication, and conversion journeys. You will build and optimize segmented nurture and automation journeys, ensure that content supports campaign objectives, and closely monitor performance via dashboards and insights. Together with marketing, sales, product marketing, and external partners, you will continuously improve workflows and results.

You will join PVS, a leading manufacturer of audiovisual solutions with strong brands such as PROCAB, AUDAC, and CAYMON. Here, you will work on innovative products, from concept to market launch and aftercare, and truly make a difference in the AV industry.

What does this involve concretely? As a Digital Performance Marketeer, you are responsible for:

• Translating campaign planning into a well-thought-out digital performance strategy with the right channel mix, clear objectives, and efficient budget allocation, and continuously adjusting based on data and results.
• Developing and optimizing paid campaigns across various platforms, managing target audiences, creatives, bidding strategies, and budgets to generate maximum qualified leads.
• Managing CRM and lifecycle marketing by optimizing segmentations and data quality, and setting up targeted communication that strengthens retention and re-engagement across different target groups.
• Developing and maintaining marketing automation flows such as lead nurturing, onboarding, and trigger-based emails, tailored for smooth follow-up by sales.
• Setting up targeted email campaigns and segmented flows that keep products and solutions top-of-mind, support lead nurturing, and increase conversion and re-engagement.
• Analyzing marketing data, building dashboards and reports, and providing insights and attribution models that support informed decisions and continuous optimization.
• Following marketing and AI innovations and translating them into concrete improvements via pilots, playbooks, and optimized workflows, with a focus on speed, consistency, and quality.
• Managing external communication such as press releases and media relations, and ensuring a consistent message in line with brand and company objectives.
• Creating content for web, email, and social media and translating topics and product information into clear stories, posts, articles, and campaign copy aligned with the content calendar and tone of voice.

Why PVS? Did you know that the emotions we experience are influenced by the way we enhance them? This is just one of the reasons why we at PVS have such a passion for AV. With every product we develop, whether it is a loudspeaker, audio matrix, amplifier, or cable solution, we strive to exceed user expectations. Thanks to the continuous development of new methods and ideas, we succeed today in achieving results in more than 108 countries. If you are looking for a dynamic workplace where you can grow and make a difference, we would love to hear from you!

• Minimum 3-5 years of experience in digital marketing
• You have experience in creating content and maintaining contacts via social media
• You have extensive knowledge of and experience with tools such as Google Ads, CRM systems (we work with Dynamics 365), Meta business suite, LinkedIn Campaign Manager, ...
• You have knowledge of the B2B marketing environment. If you already have experience in this domain, it is a plus.
• Some knowledge of audio systems and audio technology is a plus.
• You have excellent communication skills, including in English. Any other language is a plus.
• You are analytical, and following up on projects in a timely manner and bringing them to a successful conclusion is not a challenge for you.