Visual Creative Lead

What they’ll do:

• Lead visual direction across brands and campaigns.
• Build visual foundations such as art direction, brand guidelines, key visual systems, layouts, typography, and overall visual language.
• Be hands-on when needed, especially during the early stages of a brand or project.
• QC visual outputs across graphic design, video, motion, and production.
• Make sure the final output is visually strong, not just technically completed.
• Translate creative strategy and client objectives into clear visual direction.
• Guide and develop the Graphic Design team so they can consistently execute at the expected standard.
• Work closely with Creative Strategists, Project Managers, Production, and Copy teams.
• Stay updated on design trends, social trends, video trends, motion, and AI.
• Be open to using AI as part of the creative workflow.
• Push for high visual standards while still understanding that the work needs to answer commercial and client objectives.

What we need:

• Strong visual taste. Non-negotiable.
• Experience with FMCG and multinational brands is highly preferred.
• Strong portfolio across campaign, social, digital, and ideally video or motion direction.
• Able to clearly explain why something visually works or does not work.
• Able to give specific and actionable feedback, not just “make it more wow.”
• Comfortable being hands-on and leading a small team.
• Open-minded, trend-aware, and adaptable.

Skills: Microsoft Excel, Creative Strategy, Microsoft Office, Public Speaking, Administration, Teamwork, Microsoft Word, Creative Thinking, Design Strategy, Customer Service