Social Media Specialist

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Equivalent work experience may be considered.
• 2-5 years of experience in social media management, digital marketing, or a similar role.
• Proficiency in social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
• Basic knowledge of graphic design tools (e.g., Adobe Photoshop, Canva) and video editing software (e.g., Adobe Premiere, Final Cut Pro) is a plus.
• Excellent communication and writing skills.
• Creativity and an eye for visual aesthetics.
• Strong analytical skills and the ability to interpret social media metrics.
• Experience with paid social media advertising and knowledge of targeting strategies.
• Familiarity with content marketing and SEO best practices.
• Experience with crisis management and brand advocacy is advantageous.

Job Role:

• Developing and implementing social media strategies to achieve business objectives.
• Creating and managing engaging content across various social media platforms.
• Monitoring social media performance, analyzing metrics, and adjusting strategies to improve results.
• Collaborating with marketing and design teams to ensure brand consistency and effective messaging.
• Managing social media communities, engaging with followers, and building positive relationships.
• Handling social media crises and ensuring timely and appropriate responses to negative feedback or controversies.

Placement: Ciputat, South Tangerang

Skills: Content Creation, Copywriting, Social Media Analytics, Social Media