Performance Ads. Specialist (Freelance)
About the company
Kanggo is a digital platform that provides building repair, maintenance, and renovation services in one application. Founded in 2020, Kanggo has delivered 25+ service solutions supported by 2,000+ professional workers (Tukang Jagoan). Currently, Kanggo operates in the Greater Jakarta (Jabodetabek) area and continues to expand across Indonesia. We are looking for a data driven Performance Ads Specialist to manage paid advertising campaigns, optimize customer acquisition, and maximize advertising efficiency to support Kanggo's business growth.
Your tasks
- Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant advertising platforms.
- Develop campaign strategies based on business objectives, target audiences, and customer acquisition goals.
- Monitor and control advertising budgets to ensure efficient spending and optimal campaign performance.
- Analyze campaign results and identify opportunities to improve conversion rates and reduce customer acquisition costs.
- Conduct A/B testing on ad creatives, copy, audiences, and campaign setups to identify the most effective combinations.
- Set up and monitor conversion tracking to ensure accurate performance measurement and reporting.
- Prepare regular campaign reports covering key metrics, budget utilization, and optimization recommendations.
- Collaborate with the Marketing team to align advertising strategies with business priorities and promotional initiatives.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of experience in performance marketing or paid advertising.
- Proven track record of managing paid campaigns and achieving measurable results.
- Hands-on experience with Google Ads and Meta Ads, including campaign setup, optimization, and budget allocation.
- Familiarity with conversion tracking tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), or similar platforms.
- Strong understanding of performance metrics such as CAC, CPA, ROAS, CPC, and conversion rate.
- Analytical, detail-oriented, and comfortable making campaign decisions based on data.
- Able to work independently, manage priorities, and take ownership of campaign performance.
- Open to full-time or freelance opportunities.
Skills:
- Communicative
- Search Engine Optimization (SEO)
- Teamwork
- Sales Strategy
- Digital Marketing
- Content Marketing
- Meta Ads
- Analytical Skills
- Google Ads