Sales Executive - HORECA

About the company

PT Surya Maju Bersama is a leading F&B importer and distribution company with three decades of expertise. We are looking for a driven and field-oriented Sales Executive – HORECA to accelerate our distribution growth and expand our market presence.

Your tasks

As a Sales Executive – HORECA, you will be responsible for driving sales performance, expanding distribution, and managing key accounts within the HORECA channel (Hotel, Restaurant, Café).

• Map and develop HORECA channels (café, QSR, bakery, hotel, catering)
• Build and maintain a strong target account list
• Drive outlet penetration and distribution expansion
• Prospect, pitch, and close new HORECA accounts
• Conduct product sampling and presentations
• Coordinate closely with internal teams
• Maintain strong client relationships
• Ensure repeat orders and consistent growth
• Drive volume growth and SKU expansion

Working Approach

• Field-driven (active market visits)
• Structured pipeline management (prospect to closing)
• Weekly reporting with actionable insights

Requirements

• Bachelor’s degree (D3/S1)
• Minimum 3 years of experience handling HORECA accounts
• Strong understanding of B2B market (café, restaurant, QSR, bakery)
• Existing network in HORECA is a strong advantage
• Target-driven with strong relationship-building skills
• Willing to travel and work in the field