Marketing Lead

As a Marketing Specialist member specializing in Offline Events and Digital Marketing for cloud services, you will be responsible for driving brand awareness, generating leads, and nurturing customer relationships. This role requires a balance of creativity, organizational skills, and analytical abilities, as you will coordinate offline events and digital campaigns. You will play a critical role in enhancing our brand presence and ensuring consistent messaging across both offline and online platforms.

Key Responsibilities:

Offline Event Management: Event Planning: Organize and execute offline events, including trade shows, conferences, customer workshops, and networking events, from planning to post-event follow-up. Logistics Coordination: Handle all event logistics, such as venue selection, vendor coordination, registration, materials preparation, and on-site setup. Brand Representation: Serve as an on-site representative to engage attendees, provide information about our cloud solutions, and ensure a positive brand experience. Lead Generation: Develop strategies to capture leads and nurture relationships at offline events, working closely with the sales team for follow-ups. Event Reporting: Track metrics from each event (e.g., attendance, engagement, lead quality) and provide insights for future events. Vendor Management: Manage related third party vendors to ensure an end to end smooth operation and results the objective.

Digital Marketing: Campaign Development: Assist in planning and executing digital marketing campaigns across multiple channels, such as email, social media, and PPC, aligned with our cloud services offerings. Content Creation: Develop engaging and informative digital content, including blog posts, social media updates, event teasers, and email newsletters, to drive interest and engagement. Social Media Management: Manage and grow our social media presence by regularly posting, monitoring engagement, and interacting with followers. Digital Advertising: Support paid ad campaigns (e.g., Google Ads, LinkedIn ads) to promote events and increase brand visibility. Analytics and Reporting: Track, analyze, and report on the effectiveness of digital campaigns, using insights to optimize future strategies. Third Party Management: Manage related third party vendors to ensure the results of online marketing campaigns.

Required Qualifications:

• Maximum 30 Years.
• Preferred female.
• Good communication and collaboration skill
• Adaptable to dynamic environment
• Able to communicate in English
• Experience: Minimum of 2-3 years in a marketing role with experience in event management and digital marketing, preferably in the tech or cloud services industry.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Event Planning Skills: Strong project management and organizational skills with a proven track record in coordinating successful events.
• Digital Marketing Knowledge: Familiarity with digital marketing channels, strategies, and tools, including social media platforms, email marketing, and SEO/SEM.
• Content Creation Skills: Excellent writing and communication skills to create compelling content for various digital platforms.
• Data-Driven Mindset: Ability to analyze campaign data and event metrics, and adjust strategies based on insights.
• Team Collaboration: Strong interpersonal skills to work effectively with internal teams, vendors, and partners.