Performance Marketing Specialist
Must-have:E-Commerce
Your tasks
- Plan, execute, and optimize digital advertising campaigns across platforms such as Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, and other relevant channels.
- Monitor and analyze campaign performance, including impressions, reach, clicks, CTR, CPC, CPM, conversion rate, ROAS, and cost per acquisition (CPA).
- Develop and implement strategies to increase website traffic, generate leads, and drive online sales in accordance with business targets.
- Manage advertising budgets efficiently to maximize campaign performance and return on investment (ROI).
- Conduct A/B testing on ad creatives, copywriting, audience targeting, and landing pages to improve campaign effectiveness.
- Collaborate with the Creative, Content, E-commerce, and Sales teams to develop effective advertising strategies and promotional campaigns.
- Prepare regular performance reports, analyze campaign results, and provide actionable recommendations for improvement.
- Conduct market research, competitor analysis, and audience research to identify growth opportunities.
- Stay updated on digital advertising trends, platform updates, and new marketing strategies.
Requirements
- Bachelor's degree (S1) in Marketing, Communications, Business, or a related field.
- Minimum 1–2 years of experience in performance marketing or digital advertising.
- Hands-on experience managing Meta Ads, Google Ads, and/or TikTok Ads.
- Strong analytical skills with the ability to interpret campaign data and performance metrics.
- Familiarity with Google Analytics, advertising dashboards, and reporting tools.
- Understanding of digital marketing funnels, audience targeting, conversion tracking, and campaign optimization.
- Detail-oriented, proactive, and results-driven.
- Good communication and collaboration skills.
Skills: Digital Marketing, Social Media, Google Ads, B2B Marketing, Content Strategy, Google Analytics