Ads Specialist

Tugas & Tanggung Jawab :

• Mengelola end-to-end digital advertising campaign mulai dari setup, targeting, budgeting, monitoring hingga evaluasi.
• Menjalankan dan mengoptimalkan campaign melalui Meta Ads, Google Ads, TikTok Ads, dan platform relevan lainnya.
• Menganalisis performa campaign berdasarkan CTR, CPC, CPM, CPL, CPA, Conversion Rate, ROAS, dan ROI.
• Melakukan A/B Testing, retargeting, optimasi audience, creative, bidding, dan budget untuk meningkatkan performa campaign.
• Mengidentifikasi campaign yang perlu scale, optimize, maintain, atau pause berdasarkan data dan target bisnis.
• Menyusun performance report dan insight secara berkala serta memberikan rekomendasi improvement kepada atasan.
• Berkolaborasi dengan Creative, Content, Sales, Partnership, dan Operasional serta melakukan riset tren dan kompetitor untuk menemukan peluang pertumbuhan baru.

Kualifikasi :

• Minimum D3/S1 in Marketing, Digital Marketing, Business, Management, Communication, Information Systems, or related field.
• Minimum 1–2 years of experience in Digital Advertising, Performance Marketing, Paid Media, or related roles.
• Hands-on experience with Meta Ads is required; experience with Google Ads and TikTok Ads is highly preferred.
• Strong understanding of CTR, CPC, CPM, CPL, CPA, ROAS, ROI, CAC, and Conversion Rate.
• Familiar with A/B Testing, Retargeting, Marketing Funnel, and Customer Journey.
• Familiar with GA4, Pixel, GTM, Conversion API, and UTM is a plus.
• Strong analytical thinking, problem solving, attention to detail, and result orientation.
• Comfortable working with data, targets, deadlines, and a fast-paced environment.
• Portfolio or proven campaign performance is highly preferred.

Skills: Sales and Marketing, Digital Marketing, Advertising Media, Sales Strategy, Leadership, Online Advertising, B2C Sales, Communication, Advertising Creativity, B2B Sales, Media Relations, Media Planning