Event & Marketing Communications Specialist

Industry: Food & Beverage (F&B)

Job Summary The Event & Marketing Communications Specialist is responsible for planning, coordinating, and executing marketing communication activities and events to support the growth and brand visibility of F&B outlets. This role focuses on outlet grand openings, promotional campaigns, event management, KOL/influencer collaboration, marketing budgeting, and cross-functional coordination to ensure all marketing initiatives are executed effectively and aligned with business objectives.

Key Responsibilities

1. Event Planning & F&B Outlet Grand Opening
2. Marketing Campaign & Promotion
3. Marketing & Promotion Budget Management
4. KOL & Influencer Management
5. Marketing Communications
6. Project Coordination & Execution
7. Reporting & Performance Evaluation

Qualifications:

• 2–4 years of experience in marketing, marketing communications, event management, brand activation, F&B marketing, or a related field.
• Experience in the F&B industry, restaurant, café, cloud kitchen, hospitality, or retail environment is highly preferred.
• Proven experience in planning and executing events, particularly outlet openings, product launches, or promotional activations.
• Experience managing marketing budgets and coordinating with external vendors.
• Experience working with KOLs, influencers, content creators, or media partners is preferred.
• Experience managing multiple projects simultaneously with tight deadlines.
• Mandarin/English proficiency is an advantage, particularly for companies with Chinese-speaking management or business partners.
• Demonstrates a good personality, positive attitude, honesty, professionalism, and respect toward colleagues and external stakeholders.
• Willing to learn new knowledge, skills, working methods, and demonstrates a strong willingness to continuously grow and develop professionally.
• Open to constructive feedback and able to use feedback to improve performance.
• Proactive, adaptable, and willing to take initiative in a fast-paced and dynamic working environment.
• Demonstrates strong ownership, accountability, and commitment to both personal and team development.

Skills: TikTok, Content Marketing, Content Strategy, KOL Operation, Event Planning, Marketing Communications, Digital Marketing, Social Media, B2B Marketing