Social Media Strategist and Brand Communication Lead

About the Role We are seeking an experienced, multi-talented lead to head our brand communication and social media. This is a hands-on leadership position where you will bridge the gap between high-level brand strategy and day-to-day execution. You will be responsible for driving our social media presence, mentoring the team, and personally producing high-impact content that resonates with our audience. This role is 80% strategic direction and end-to-end execution, requiring a balance of creative intuition and analytical detail.

Key Responsibilities & Deliverables

1. Brand Communication and Strategy

• Brand Communication Strategy: Deep understanding of brand core values, positioning, and visual identity, able to articulate abstract brand strategy into distinct verbal and visual expressions across all social touchpoints.
• Strategic Planning: Design comprehensive, multi-channel social media strategies aligned with business objectives, product launches, and revenue goals.
• Editorial Directions: Define editorial pillars, storytelling formats, and channel-specific guidelines that build long-term brand equity without sacrificing cultural relevance.

1. Content Execution & Collaboration & Team leadership

• Hands-on Content Creation: Personally plan, strategize and execute compelling platform-native content (video, carousels, long-form posts, and visual copy).
• Creative Direction: Draft sharp, engaging, and brand-aligned captions, scripts, and on-screen text that resonate with our target audience. Partner with designers and editors to bring complex campaigns to life.
• Team Management: Lead, supervise, and delegate tasks to content creators and KOL specialist, ensuring brand safety, quality control, and campaign alignment.
• Lead and collaborate : Oversee KOL Specialist & Community Engagement Specialist to identify and to execute high-impact influencer partnerships.

1. Performance Analysis & Optimization

• Social Analytics: Monitor key performance indicators (Reach, Engagement Rate, Share of Voice, Sentiment, and Conversion) and translate data into actionable strategic insights.
• Continuous Testing: Constantly testing content formats, hooks, posting schedules, and messaging based on performance.
• Executive Reporting: Deliver monthly performance dashboards and strategic recommendations to leadership.

Qualifications and Experiences

• Experience: min. 2-3 years of experience in social media strategy, brand marketing, or creative agency roles with a proven track record of growing brand presence.
• Bachelor Degree in Marketing/ Mass Communication/ Communication Science or Advertising is preferred.
• Communication: Exceptional written communication & storytelling skills; proficiency in English required.
• Leadership Style: A self-driven owner who balances meticulous long-term brand building with fast-paced, real-time social trends.
• Preference: Experienced in O2O (online to offline) marketing communication and skill set. Background in Beauty Industry is a plus.
• Platform Mastery: Expert-level knowledge of algorithms, creative tools, and cultural trends across TikTok, Instagram (Reels/Carousels), LinkedIn, YouTube, and emerging channels.
• Production Skills: Proficiency in mobile photography/videography, short-form video editing (CapCut, Premiere), and design tools (Canva or Adobe Suite).

Skills: Social Media, Marketing Communications, Creative Writing, Marketing Strategy, Art Direction, Meta Ads, Content Marketing, Brand Planning, Digital Marketing, Content Creation, Creative Marketing