KOL & Community Specialist

About the Role We are looking for a highly organized and relationship-driven KOL & Community Specialist to scale our influencer marketing efforts. In this role, you will serve as the primary bridge between our brand and the beauty community. Responsible for product seeding strategy, focusing heavily on nano and micro-creators. You will not just be executing transactional posts; your primary mission is to transform individual creators into a loyal, highly engaged community of brand advocates. You will handle the end-to-end process—from scouting and negotiating to briefing and tracking—ensuring every creator partnership directly supports our broader brand and campaign objectives. An individual who is deeply connected to the beauty world (skincare, makeup, body care) and possesses a strong network of beauty creators, and is highly agile in adapting to the latest social media beauty trends.

Key Responsibilities: Campaign Execution & Brief Management

• Identification & Recruitment: Research, identify, and reach out to KOLs, beauty influencers, MUAs, and skincare enthusiasts (from nano to mega tiers) who align with our brand identity and target audience.
• Translate high-level campaign objectives from the Social Media Strategist Lead into clear, inspiring, and actionable creative briefs for creators.
• Manage the day-to-day communication with KOLs, answering questions, approving concepts, and ensuring content is delivered on time.
• Conduct quality control to ensure all KOL output maintains brand safety, follows brands guidelines, and accurate product claims (especially regarding active ingredients) and hits the required key messages.

Negotiation & End-to-End Operations

• Manage the influencer budget, negotiate rates, and secure the best possible ROI for paid and barter collaborations.
• Build and maintain positive, long-term relationships with KOLs, content creators, and their management/agencies.
• Handle all administrative and legal workflows, including drafting standard KOL agreements, processing invoices, and ensuring compliance.
• Coordinate the logistics of product shipments, tracking deliveries to ensure creators receive products seamlessly.

Seeding & Community Building

• Identify, vet, and recruit high-potential nano and micro-KOLs whose audience and aesthetics align with our brand identity.
• Execute and scale high-volume product seeding campaigns efficiently.
• Nurture relationships beyond single campaigns to build a dedicated, long-term creator community (e.g., exclusive updates, community events, or affiliate programs).

Performance Tracking & Reporting

• Monitor daily KOL content performance (Engagement Rate, Reach, CPM, CPA, and ROI/Sales Conversions and ensure campaign KPIs are met.
• Maintain an organized internal database/CRM of all KOL contacts, their historical performance, and ongoing status.
• Deliver regular campaign wrap-up reports to the Social Media Strategist Lead, extracting insights on which creator profiles and content styles work best.
• Prepare comprehensive weekly and monthly performance reports.
• Trend Monitoring: Stay on the pulse of the latest viral beauty trends, challenges, and algorithm updates across major platforms like TikTok, Instagram (Reels), and YouTube.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Business, or a related field.
• 1–3 years of hands-on experience in Influencer Marketing, PR, or Community Management.
• An active, existing database or strong connections with beauty influencers and creators in Indonesia.
• Strong negotiation skills with the ability to confidently discuss budgets, deliverables, and contracts.
• Excellent written and verbal communication skills; you know how to talk to creators in a way that is professional yet approachable and persuasive.
• Highly organized and detail-oriented; you are comfortable managing massive spreadsheets or KOL tracking tools without letting details slip. A data-driven mindset with the ability to analyze and report on KOL campaign success.
• Deep understanding of the social media landscape (particularly TikTok and Instagram) and how beauty content performs.
• Genuine passion for the beauty industry, fluency in skincare/makeup terminology, and a sharp eye for visual aesthetics and detail.

Skills: Analytical Skills, Teamwork, Microsoft Excel, Administration, Instagram Analytics, Microsoft Office, Microsoft Word, Image Editing, Google Analytics, Influencer Marketing, TikTok, Communication Skills, Instagram Marketing, Communication, Negotiation Skills, KOL Operation