Program Marketing Specialist

Requirements :

1. Holds a Bachelor’s degree in Marketing, Business Marketing, or a related field
2. Proven experience in communicating and negotiating with technology principals or vendors (e.g., Microsoft, Cisco, Fortinet, etc.)
3. Capable of developing solution-based campaign materials and activities (beyond just product-based approaches)
4. Able to identify bottlenecks in the lead qualification process, particularly from MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead)
5. Familiar with the operations and utilization of co-marketing funds or Market Development Funds (MDF)
6. Demonstrates strong skills in identifying key marketing issues, with a high level of creativity and initiative
7. Proficient in analyzing situations and solving problems effectively
8. Able to synthesize data and provide actionable recommendations
9. Comfortable working both independently and collaboratively in team settings
10. Excellent verbal, visual, and written communication skills
11. Possesses solid computer literacy and familiarity with business-related technology tools

Job Description :

• Collaborate with Product Managers and product principals to execute marketing activities in alignment with the company’s branding strategy
• Organize segmented campaign programs targeted at specific customer groups
• Implement regular engagement programs to strengthen customer relationships and enhance customer retention
• Monitor leads generated from each marketing activity to ensure achievement of the expected return on investment (ROI)
• Obtain timely and updated reports on the results of each executed program
• Gather and update information and profiles of potential new companies on a regular basis
• Work closely with relevant teams to support the execution and success of ongoing campaign programs

Skills: Microsoft Office, Offline Event Operation, Exhibition Planning, Event Operation, Event Planning, Project Management, Event Management, Team Management, Online Event Operation, Teamwork