Social Media Specialist

(URGENTLY NEEDED)

WE ARE HIRING: Social Media Specialist/Digital Marketing For New Cafe Opening in Jakarta Social Media Specialist & Digital Marketing - New FnB Cafe [South Jakarta]

About Us We are a newly opened FnB cafe in South Jakarta and we’re looking for a creative, data-driven Social Media Specialist & Digital Marketing to build our brand from the ground up and drive foot traffic.

Key Responsibilities :

1. Content Strategy & Creation: Plan, shoot, and edit photos + videos of food, drinks, and cafe vibes using a smartphone. Create Reels, TikTok, and IG content with strong hooks
2. Social Media Management: Manage Instagram, TikTok, and Google Business Profile. Maintain aesthetic feed, stories, and community engagement
3. Paid Ads: Set up and optimize Meta Ads and TikTok Ads with small daily budgets to drive awareness, promos, and store visits
4. Community & KOL: Reply to DMs/comments, manage online reviews, and coordinate with local food bloggers/micro-KOLs in South Jakarta
5. Campaigns: Execute pre-opening buzz, grand opening, and monthly promos. Create content for new menu launches
6. Analytics & Reporting: Track performance via IG Insights, TikTok Analytics, and Meta Ads Manager. Provide weekly reports with insights and recommendations

Qualifications Must Have :

1. Experience: Min 1-2 years handling Social Media for F&B, cafe, or restaurant brands. Portfolio required
2. Content Skills: Proficient in CapCut, VN, Lightroom, Canva. Understands F&B photography: flatlay, close-up, ASMR, latte art
3. Copywriting: Strong caption writing in Bahasa Indonesia + English. Understand Gen Z and cafe culture tone
4. Digital Ads: Hands-on experience with Meta Ads Manager and TikTok Ads
5. Platform Knowledge: Deep understanding of Instagram, TikTok, and Google Business Profile algorithms
6. Location: Based in Jakarta, preferably South Jakarta. Willing to be on-site for content shooting
7. Speak English

Good to Have :

1. Experience with cafe/restaurant grand opening campaigns
2. Basic graphic design skills for digital menus and promos
3. Existing network with South Jakarta food bloggers/KOLs
4. Understanding of Google Business Profile optimization

Soft Skills :

• Trend-aware: Knows current Social Media trends
• Sales-oriented: Focus on content that drives visits and sales, not just likes
• Fast-paced & creative: Comfortable testing new content ideas weekly
• Good communication and teamwork with ops and F&B team
• Data-driven and responsible

Skills: Content Marketing, Digital Marketing, Marketing Communications, TikTok, Content Strategy, B2B Marketing, Google Analytics, Image Editing, Social Media, Google Ads