KOL & Creator Marketing Specialiast

Key Responsibilities :

• Develop and manage KOL, Creator, and Affiliate partnerships across TikTok, Instagram, and other social media platforms.
• Build and maintain a strong creator network, including Nano, Micro, Mid-tier, and Macro influencers.
• Manage end-to-end collaboration processes, including creator sourcing, negotiation, briefing, sample coordination, content review, publishing, and performance evaluation.
• Execute TikTok Affiliate, product seeding, barter, paid collaborations, CPS campaigns, and other influencer marketing initiatives.
• Plan and coordinate monthly KOL campaigns and content promotion strategies to drive brand awareness and sales.
• Develop creator briefs and content directions aligned with brand messaging and product selling points.
• Collaborate with the E-commerce team to convert influencer traffic into sales and improve campaign performance.
• Monitor campaign performance, including views, engagement, clicks, GMV, ROI, and sales conversion.
• Stay updated on TikTok and Instagram trends, creator insights, and consumer behavior to identify new growth opportunities.
• Support new product launches, brand campaigns, and other marketing initiatives.

Requirements :

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in KOL, Influencer Marketing, Creator Marketing, Affiliate Marketing, or Social Media Marketing.
• Strong understanding of the Indonesian TikTok and Instagram creator ecosystem.
• Hands-on experience managing TikTok Affiliate, product seeding, barter, paid collaborations, and affiliate campaigns.
• Proven experience managing multiple creator collaboration projects.
• Experience in Beauty, Personal Care, FMCG, Lifestyle, Health, or Mother & Baby industries is preferred.
• Strong commercial mindset with the ability to identify content that drives engagement and sales.
• Excellent communication, negotiation, and relationship management skills.
• Fluent in Bahasa Indonesia and English.

Skills: Content Planning, Microsoft Excel, Teamwork, Marketing Communications, Administration, TikTok, Customer Service, Google Analytics, KOL Operation, Content Writing, Image Editing