Product Development Manager

Role Description

• Drive end-to-end product development for children’s play and learning products, from ideation to market launch.
• Identify and analyze both children’s developmental needs and parents’ expectations (value perception & willingness to pay).
• Design products aligned with Montessori principles and child development stages.
• Source and curate products from local and international suppliers (particularly China).
• Communicate and negotiate with suppliers regarding specifications, quality, and pricing.
• Define and articulate strong unique selling propositions (USPs) for each product.
• Translate product features into clear educational benefits and compelling value propositions.
• Collaborate with marketing and sales teams to craft product storytelling and sales strategies.
• Ensure product quality, safety, and compliance with child-related standards.
• Manage market feedback and continuously improve and develop products.

Qualifications

• 3–5 years of experience in Product Management, Product Development, or Merchandising (physical products).
• Proven track record in managing products end-to-end, from ideation to market launch.
• Strong analytical skills in assessing market trends and user needs (children & parents).
• Ability to define and formulate compelling product USPs.
• Experience in product sourcing and working with suppliers (local and international).
• Proficiency in English (minimum communication & reading) for coordination with overseas suppliers.
• Strong sense of product quality, and design
• Understanding of child development is a plus.

Skills: Product Analysis, Product Design, Market Research, Product Development