MARKETING MANAGER
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Must-have:LeadPrincipal
Currently we are looking for a strategic and data-driven Corporate Marketing Manager to drive growth, engagement, and pipeline generation across our key accounts.
Key Responsibilities:
- Design and execute targeted marketing strategies across multiple account segments
- Build engagement programs for various profiles: Sales, Presales, Post-Sales, and Business Leaders
- Drive engagement through initiatives such as webinars, training vouchers, events, campaigns, and community activities
- Develop impactful content including use cases, tech blogs, campaigns, and business achievements
- Manage multi-channel marketing execution (email, WhatsApp, social media, events, SEO, alliances, telesales)
- Collaborate closely with sales and principals to drive pipeline and revenue growth
- Monitor campaign performance and continuously optimize based on data insights
- Engagement Activities:
- Training & Certification • Webinars • Mini Labs • Events (Internal & Principal)
- Technical Sessions (Online/Offline) • Campaigns & Promotions • Blogs
- Customer Engagement (Birthday/Festival/Gamification)
- Channels (Medium):
- Email Marketing • WhatsApp Business • Website • Social Media
- SEO & Ads • Online & Offline Events • Alliance (Distributor & Principal) • Telesales; ROI
Requirements:
- 3–5+ years of experience in B2B Tech / IT / SaaS marketing
- Strong understanding of account-based marketing and lead generation
- Proven ability to drive pipeline and align with sales targets
- Experience managing multi-channel campaigns and marketing tools
- Analytical, strategic thinker with strong leadership skills
Skills: Team Management, Sales Grit, Content Strategy, B2B Marketing, Marketing Management, Digital Marketing, ROI, Marketing Communications, Search Engine Optimization (SEO)