KOL Specialist

Responsibilities:

• Manage end-to-end influencer (KOL) Live operations, including acquisition, engagement, contract negotiation, scheduling, and content execution across e-commerce short videos, livestreaming, and other relevant channel.
• Collect, organize, and analyze livestreaming and influencer marketing data, ensuring strong GMV and ROI performance.
• Develop GMV and sales growth strategies through affiliate programs.
• Set KOL Live affiliate targets and monitor performance.
• Manage KOL Live affiliate administration (commission data, sales reports, link updates).
• Support execution of affiliate campaigns to achieve GMV targets.

Requirements:

• Minimum bachelor’s degree (preferably in Communications, Marketing, Public Relations, or related fields)
• Minimum 2 years of experience as a KOL Live Specialist, Influencer Marketing, or Digital Campaigns.
• Proficient in using analytics tools (e.g., TikTok Analytics, Google Analytics, Excel) to measure reach, engagement, conversions, ROI.
• Skilled in designing influencer marketing strategies from planning, execution, to performance review.
• Able to negotiate contracts and KOL fees based on allocated budget.
• Strong in negotiation, relationship management, good communication skill verbal and non-verbal.
• Creative, trend-savvy, and able to work cross-functionally with content, product, and sales teams.

Skills: Marketing Strategy, Digital Marketing, Affiliate Marketing