Business Development Manager

PT. LILA SEHAT TEKNOLOGI MEDISJakarta Utara, DKI Jakartaglintspublished 10/28/2026

Must-have:E-Commerce

Identify and evaluate potential retail partners, including beauty stores, optical stores, and multi-brand retailers.
Support commercial negotiations, partnership development, and new-store onboarding.
Assess potential retail locations based on target customer profiles, store traffic, and sales opportunities.
Help develop scalable retail channel strategies to support Lilmoon's long-term offline expansion.

Coordinate store launches, pop-up events, promotional campaigns, and community engagement activities.
Collaborate with Marketing and KOL teams to drive awareness and customer traffic to partner stores.
Develop initiatives that connect offline retail experiences with Lilmoon's Instagram, TikTok, and e-commerce channels.
Explore online-to-offline (O2O) opportunities to improve customer engagement and support sales growth.

Manage day-to-day operations across Lilmoon's offline retail accounts and channel partners.
Coordinate product onboarding, inventory replenishment, stock availability, and in-store execution.
Monitor store-level sales and sell-through performance, identifying opportunities to improve results.
Develop and implement action plans for underperforming stores.
Build strong working relationships with retail partners and store teams to ensure smooth operations.

Develop and maintain attractive product displays, point-of-sale materials (POSM), and in-store brand visibility.
Optimize product assortment, SKU selection, and product placement based on store performance and customer demand.
Coordinate product knowledge training and incentive programs for retail staff.
Ensure consistent brand presentation and execution standards across all retail locations.

Track and analyze key retail performance indicators, including:
Sales per Store
Sell-through Rate
Reorder Rate
SKU Performance
Inventory Availability
Store Traffic and Conversion, where data is available
Promotional ROI
Prepare regular performance reports and translate data into actionable business insights.
Recommend improvements to product assortment, merchandising, inventory planning, and promotional activities.
Monitor channel performance and identify opportunities to improve operational efficiency and commercial results.

Work closely with internal teams to align retail activities with overall brand and business objectives.
Coordinate retail promotions, product launches, stock planning, and campaign execution.
Provide regular updates to management on channel performance, expansion progress, market insights, and improvement initiatives.

Bachelor's degree in Business Administration, Marketing, Management, or a related.
5 years minimum of relevant experience in beauty, cosmetics, FMCG, retail, or the optical industry (Modern Trade and General Trade).
Experience in retail operations, channel operations, trade marketing, merchandising, or key account management.
Fluent in Bahasa Indonesia and English, both written and spoken.
Strong understanding of Indonesia's offline retail landscape and retail business practices.
Strong execution, organizational, and project management skills, with the ability to manage multiple initiatives simultaneousl
Good analytical skills and proficiency in Microsoft Excel or Google Sheets.
Strong communication, coordination, and relationship management skills.
Proactive, detail-oriented, commercially aware, and comfortable working in a fast-paced, growth-oriented environment.

Skills: