TRADE MARKETING
Machine translation — original language: German.Show original
About the company
PT Liandra Pangan Jaya is a company engaged in the import and distribution of premium food raw materials. As a trusted B2B partner, we help culinary businesses and restaurants throughout Indonesia access high-quality products, ensure consistent supply, and simplify the purchasing process by adhering to food safety standards and BPOM compliance. We are currently looking for a Trade MARKETING professional who is committed to strengthening brand image and increasing sales through innovative and effective marketing strategies.
Requirements
Trade Marketing Qualifications
- Minimum Bachelor's degree (S1) in Marketing, Management, Communication Science, or related fields.
- Minimum 3 years of experience in Brand Marketing/Marketing, with at least 2 years of experience as a Supervisor/Team Leader.
- Preference given to those with experience in the Food & Beverage, FMCG, food ingredients, retail, or distributor industries.
- Understanding of brand strategy, brand positioning, brand awareness, and brand development.
- Able to formulate and execute marketing plans and brand activations both online and offline.
- Experienced in handling campaigns, events, exhibitions, product launches, promotions, and branding activities.
- Understanding of digital marketing and social media marketing, including Instagram, TikTok, websites, marketplaces, and other digital channels.
- Able to create content plans and campaign briefs and coordinate with design/content creator teams.
- Understanding the basics of Meta Ads, Google Ads, SEO/SEM, influencer/KOL marketing, and digital performance analysis is an added value.
- Able to conduct market research, competitor analysis, consumer insight, and market trend evaluation.
- Able to analyze the effectiveness of marketing programs based on KPI, engagement, leads, conversion, sales contribution, and ROI/ROAS.
- Able to manage marketing budgets and monitor budget utilization.
- Able to coordinate with Sales, Product, Purchasing, Operational, as well as external parties/vendors.
- Possessing leadership skills and the ability to direct and evaluate the performance of the marketing team.
- Possessing good communication, presentation, negotiation, and interpersonal skills.
- Creative, with a good sense of branding and visuals, yet remains target and result-oriented.
- Able to work with targets, manage multiple projects simultaneously, and possess good problem-solving skills.
- Proficient in Microsoft Office/Google Workspace; ability to use Canva or other marketing tools is an added value.
- Possessing English language skills, at least for business communication and understanding marketing materials.
- Willing to undertake business travel if required.