SPV BRAND MARKETING

PT Liandra Pangan Jaya Bali is a company engaged in the import and distribution of premium food raw materials. As a trusted B2B partner, we help culinary businesses and restaurants throughout Indonesia access high-quality products, ensure consistent supply, and simplify the purchasing process by adhering to food safety standards and BPOM compliance. We are currently looking for an SPV BRAND MARKETING who is committed to strengthening brand image and increasing sales through innovative and effective marketing strategies.

Qualifications for SPV Brand Marketing

• Minimum Bachelor's degree (S1) in Marketing, Management, Communication Science, or a related field.
• Minimum 3 years of experience in Brand Marketing/Marketing, with at least 2 years of experience as a Supervisor/Team Leader.
• Preference given to those with experience in the Food & Beverage, FMCG, food ingredients, retail, or distributor industries.
• Understands brand strategy, brand positioning, brand awareness, and brand development.
• Able to formulate and execute marketing plans and brand activation both online and offline.
• Experienced in handling campaigns, events, exhibitions, product launches, promotions, and branding activities.
• Understands digital marketing and social media marketing, including Instagram, TikTok, website, marketplace, and other digital channels.
• Able to create content plans and campaign briefs as well as coordinate with design/content creator teams.
• Understanding the basics of Meta Ads, Google Ads, SEO/SEM, influencer/KOL marketing, and digital performance analysis is an added value.
• Able to conduct market research, competitor analysis, consumer insight, and market trend evaluation.
• Able to analyze the effectiveness of marketing programs based on KPI, engagement, leads, conversion, sales contribution, and ROI/ROAS.
• Able to manage marketing budgets and monitor budget usage.
• Able to coordinate with Sales, Product, Purchasing, Operational, as well as external parties/vendors.
• Possesses leadership skills and is able to direct and evaluate the performance of the marketing team.
• Possesses good communication, presentation, negotiation, and interpersonal skills.
• Creative, has a good sense of branding and visuals, but remains target and result-oriented.
• Able to work with targets, manage multiple projects simultaneously, and has good problem-solving skills.
• Proficient in Microsoft Office/Google Workspace; ability to use Canva or other marketing tools is an added value.
• Possesses English language skills, at least for business communication and understanding marketing materials.
• Willing to undertake business travel if required.